Hassan (Babak) is the founder of Badkoobeh, one of Iran’s leading creative advertising and branding agencies.
With a visionary approach and a deep understanding of both culture and commerce, he built Badkoobeh into a powerhouse of integrated marketing communications. Under his leadership, the agency has collaborated with major national and international brands, delivering campaigns that combine creativity with strategic impact.
Beyond commercial success, Babak’s leadership at Badkoobeh has been rooted in values — cultivating a creative culture, empowering young talents, and promoting responsible branding. He has also supported social causes through pro bono campaigns and storytelling projects, where marketing meets meaning.