I am very proud that on the eve of the beginning of the new year, we were able to deliver the fifth issue of Badkoobeh quarterly. We have dedicated this issue of the quarterly to the subject of advertising slogans.
about twenty-four years ago, when I first started working in advertising, I started writing advertising slogans for brands. The first slogan for the Hexane brand was: “h like hexane” And this was the second one: “Which tire … Kavir Tire”. When you are going to be a professional advertiser, you should know how to write a slogan and know its rules.
When you write a slogan and that slogan is published, it is very interesting and amazing to see its effect on society. Especially if it succeeds. Slogan writing, like any other part of advertising, is a specialized job. The slogan of any brand is the main, shortest and most complete message that can reach its audience. Your brand slogan is the essence of your product, behaviour and organization.
We created a lot of slogans in Badkoobeh and during our professional activity: “With you to make up …” Dey insurance, “Drink your tea acrid,” Debsh tea, “Because the details are important,” Schuder, “Only Delster is Delester” Delster, “Only an Iranian knows what an Iranian wants.” Snowa, “Silent Voice” Hoffman, “Your fan, by your side”My lady, “We have plans for you” Myket, “The sun does not always shine from one spot” My, “You gave us the line” Irancell and many other slogans.
These slogans are either dedicated to a specific campaign or are the main slogan of the brand. The shorter and more concise the slogan is, the more memorable it becomes, and It is effective when it reflects the reality of the brand as much as possible and is derived from the purpose of the campaign or the reason for the brand’s existence. It is good to mention the slogan of Badkoobeh here. We have recently updated the agency’s motto: “We are unanimous” We identify ourselves with you and the brands the same. We all coexist and live in a common ecosystem.
But the main question is how to create and choose the slogan.
The main platform for creating a slogan is the essence of the brand and paying attention to the worldview of brand owners and what is in the minds of business creators. The missions, goals and why of the brand must first be determined. We can have conversations with senior executives and brand leaders to get to know the essence of the brand and the wishes of its leaders, Then prepare a summary of the slogan from this collection and make it available to copywriters and advertising writers. Now they are the ones who look at the inside and the essence of the brand and by considering the goals and audience of the brand and with the help of art and technology they know, they create a slogan that shows the main world of the brand in a few words.
The slogan may be about the brand or product or service it offers, But the most effective and best slogan about the audience is when they have used the product and are satisfied. The extraordinariness of the slogan happens here. Slogan writing is a speciality and product slogan is an important and complex process that requires search and exploration. Because a bad slogan can be as destructive as a good slogan can make a miracle.
We hope that this issue of Badkoobeh quarterly will make your look at the advertising slogan new and more complete. We work to produce rich and valuable content quarterly for your love, dear audience, and we will be happy to read and hear your point of view on social media. And thank you very much for introducing the quarterly to those interested in communication, advertising and branding.
Finally, I congratulate you on Nowruz and I hope that a better year is waiting for all of us than before.