“Not having enough to eat, is not a good excuse for not being your true self in art.”
This is a sentence that Mohammadreza Badkoubeh, my father, wrote on a piece of paper more than twenty years ago to start the Badkoubeh journey.
We founded the Badkoubeh Advertising Agency together in 1997. It has been 23 years now that we have been working with a big team here, constantly.
In more than two decades, we have focused on the learning and growth of ourselves and other brands in addition to working in Badkoubeh. We have provided convenient environments for the growth of already known brands, and we also succeeded in building huge brands by ourselves.
However, one of the biggest problems in the advertising industry is the lack of proper scientific environments and professional media. For instance, different majors like graphics and film directing are being taught in universities, but there are no academic programs for advertising. Also, pioneers in this field have not left many written down contents for this generation.
All of these, in addition to Badkoubeh’s “creative, effective, and scientific activity” policy have made us think about starting a professional and specialized magazine about the advertising industry, communications, and brand building.
People’s lives depend on the well-being and existence of active brands in the country. The growth of brands is also heavily influenced by brand building and advertising agencies. These agencies need professional and expert employees in order to have a bright history.
A specialized magazine can help provide the scientific environment needed for human resources. That is how we started to publish a seasonal periodical magazine and specialized books to make people aware of the history of the advertising industry and also provide Iranian people who need international information on this topic with the needed content.
One of the goals we have pursued in these years has been trying to turn Badkoubeh into an ecosystem. This is a method in which everyone plays their own role so that in the end, they can benefit from the results of the system as a group. We have been alert to only work with brands that care about their audience. As a result, Badkoubeh has been able to produce more than 200 cultural advertisements and work with several strong commercial brands with the help of more than a thousand devoted and creative employees, and also being mindful of not advertising products that are harmful to people’s everyday lives – such as chips, snacks, coke, sausages, and cigarettes. We have also managed several special projects in the field of social responsibilities, and have been able to manage different projects for the biggest charities in Iran.
Now I want to dedicate the Badkoubeh Special Seasonal Magazine to all of the highly respected people that have been a part of our big family for all these years – by mentioning each of their names. Every day, Badkoubeh has reached the future that it had planned a little while ago, next to you.