Expert in Communications, Advertising, Branding, and Business Consultancy
Hassan (Babak) Badkoobeh, born on August 31, 1977, in Tehran, is a prominent figure in the fields of advertising, marketing, media production, and cinema. Coming from a cultural and artistic family, he is the son of Mohammadreza Badkoobeh, a former executive at Iran’s national broadcasting organization (IRIB).
Education
Hassan (Babak) Badkoobeh has a diverse and specialized academic background in both creative and managerial fields:
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B.A. in Film Directing – Sooreh University
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M.A. in Marketing – Payame Noor University
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M.A. in Marketing – NEOMA Business School, France
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Doctorate in Business Administration (DBA) – IPAG Business School, France
Advertising & Branding
With over 28 years of experience in the advertising and media industry, Hassan (Babak) Badkoobeh has served as a consultant and collaborator to major brands including Golrang, Delester, Tabiat, Golestan, Bank Mellat, Hamrah Aval (MCI), Gaj, Shatel, Snowa, Shouder, MAC, Ivan, Malek Khatoun, and many more.
He has played a key role in the development and branding of notable names such as Aparat Pay (AP), Puffila, Bale, 60, 780, Kavir Tire, and various brands under the Badkoobeh Group.
Entrepreneurship & Innovation
Hassan (Babak) Badkoobeh is the founder of the following institutions:
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Badkoobeh Advertising Agency
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Badkoobeh School – a specialized center for education in advertising, branding, and communications
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Badkoobeh Quarterly & Publishing – providing up-to-date, applied content in marketing and communications
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Badkoobeh Innovation, Acceleration, and Investment Center – focused on strategic brand development
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Toranjes Studio – specializing in film, series, and commercial media production
Artistic Activities
Acting & Production
Hassan began his artistic career at age 6, starring in the TV show “Did You Hear That, Kids?” (1983). He became widely known for his role in the iconic series “At Home” (1985), and continued with “Koodakaneh” (1987) and “Neighbors” (1988). His cinematic debut was in “The Magical Journey” (1991), directed by Abolhassan Davoodi.
Film Production & Investment:
Animation Production
Between 2004 and 2014, Hassan produced over 2,500 minutes of animated content, including 16 animated series and 19 films, focusing on education, culture, and children’s entertainment.
With his unique blend of academic knowledge, hands-on experience, creative insight, and strategic thinking, Hassan (Babak) Badkoobeh has consistently advanced purposeful advertising, powerful branding, and the production of high-quality content.