HASSAN(BABAK) BADKOOBEH, Managing Director of Badkoobeh Advertising Agency and branding activist in Iran wrote a letter to Dr. Hassan Rohani and claimed that branding is one of the important strategies to save Iran from the economic hardships:

Dear Mr. Rohani,

President of Islamic Republic of Iran

I hereby congratulate you on your election as President, May Iran always prosper and flourish

I do not want to waste your valuable time, thus, I shall go straight to the point.

We both know that the economy of our company is faced with many problems such as unemployment, the low-performance of exports, and trade imbalance, which are merely a small part of it.

Dear Mr. Rohani, we have a load of undiscovered wealth that if they are identified and supplied we can overcome all these problems faster than we can imagine.

Branding is one of the ways already tried around the world and proven to be reliable.

If we can work on building some brands through serious planning within 4 to 8 years of your presidency, we can hope to put an end to this single-product economy.

President Obama offers American hamburger or doughnut to his guests, gives them iPad as a gift, or is a member of the American social networks and uses the American search engines.

The President of Japan appears in cultural TV commercials to help develop the culture of their country.

Now, it is time for the extraordinary progress of Iran by branding.

The Iranian president can become a brand. (Personal Branding)

Every city in Iran has the capacity to become a global brand, cities such as Isfahan, Shiraz, Kashan, Tabriz, etc. (Urban Branding)

Various types of foods with coherent commercial and promotional campaigns including Chelow kabab, Kofta, Dizi, etc. can become a brand. (Food Branding)

Different handicrafts and products exclusive to Iran can become a brand, such as Rug, Jajeem, Enameling, etc.

Various neighborhoods, museums, palaces, and mansions in Iran Including Arg-e Bam (Bam Citadel), Azadi Tower, Golestan Palace, Fin Bathroom, etc. can become a brand.

Different industries can become a brand: Automobile, Home Appliances, Advanced Industries, Software, etc.

Iran’s flag can become a brand.

Then, Iran will become a brand itself and we can witness an unbelievable and exponential growth in our economy.

Nowadays, Korea has earned an intangible asset from various types of Home Appliances (i.e. LG and Samsung), which is more than its tangible assets.

As Sohrab Sepehri said: “I wonder why a clover is inferior to a red tulip?”

If branding and advertisement are carried out scientifically, professionally, and according to the principles, then, why Haj Hossein Sohani and Sons is inferior to the American doughnut?

If our Automotive Industry is upgraded and become able to compensate for its backwardness and have scientific management why is it inferior to Honda and Hyundai?

Why Dizi is inferior to Italian Pasta?

Why Kabab Koobideh is inferior to Sushi?

…

It is time to build our brands and become global and let the world know about the Iranian services and products.

A brand is an event, experience, and knowledge that is developed in you when you hear or see a specific name.

Let’s plant the seed of our brand in people’s hearts with creativity.