The writing of this memo coincided with the death of master Mohammad Reza Shajarian.
An artist who had a very sublime and powerful personal brand. One of the best and outstanding examples of personal branding.
By the way, this is the topic that we have talked about in detail in the first magazine of Badkoobeh.
The brand is a living creature and needs constant care, support and growth. A personal brand is no exception to this rule. A wrong meeting, a thoughtless interview, a lack of strategy for personal behaviour, or attending an inappropriate event can ruin a person’s brand.
There are many celebrities in various fields, from political and social to artistic, scientific or sports. We have many singers, directors, presenters and programmers in the world and Iran, but what causes the formation of a strong personal brand for some of them is sending continuously the same and appropriate messages and knowing a specific behavioural strategy and loyalty to their main and real personality. Well-known and contemporary personal brands such as Master Mohammad Reza Shajarian, who is considered a national asset, The late Abbas Kiarostami, who owns an international personal brand, or someone like Adel Ferdowsipour, who is influential and popular at various social classes- are all good evidence for the claim that using a clear strategy in behaviour and speech and sending the same messages can Make a face to be branded.
It is obvious that Mr Mohammad Reza Shajarian did not reach this position overnight due to chance, it was such a unique and powerful position that we witnessed its effect in the public and spontaneous reactions to the news of his death on social networks and the social media.
Of course, the next issue is that the position of personal brands is not limited to the time of one’s life. After the death of these loved ones, this position is entrusted to their families and fans, as well as social officials.
And a country that is aware of the importance of this issue is trying to preserve the personal brand of the deceased. Protecting such treasures can turn this huge and potential asset into a source of growth and development. There are great people in all countries of the world who, even after years, still have their name as a personal brand associated with that country.
In many countries, due to the status of celebrities and their influence, numerous music, literary and artistic festivals are held under the name of these personal brands, A movement that our society can both exemplify and take a step towards respecting and elevating the names of popular artists, thereby both keeping their memory alive and creating a culture in society.
Considering the difficult atmosphere that our society is currently experiencing economically (economic winter) as well as the impact of the corona epidemic on the living conditions of individuals and the economic situation of businesses, It seems that we should try to get through this period together and with cooperation and kindness towards each other.
The psychological impact of personal brands or the memory of people who are a point of connection and solidarity for the general public in a society can also be effective in this regard and make the way easier. Of course, brands like Mohammad Reza Shajarian can be the source of good mood and good behaviour even after their life.
I wish success to all Iranian personal brands and I hope that the Iranian society will reach the economic spring as soon as possible Because the life and growth of businesses and brands also guarantee the growth of society. This two-way relationship, when established and on the growth path, will surely shape a bright future. As people in the communications and advertising industry, we stand with businesses and the community in this direction, and we consider ourselves to be with you and move forward with you.
I also hope that the content of this issue of the quarterly, which has been carefully and obsessively collected, will be useful for you dear ones.