{"id":2714,"date":"2025-10-07T05:54:55","date_gmt":"2025-10-07T02:24:55","guid":{"rendered":"https:\/\/babakbadkoobeh.com\/fa\/?p=2714"},"modified":"2025-11-10T00:56:03","modified_gmt":"2025-11-09T21:26:03","slug":"%d8%b7%d8%b1%d8%a7%d8%ad%db%8c-%da%a9%d9%85%d9%be%db%8c%d9%86-%d8%aa%d8%a8%d9%84%db%8c%d8%ba%d8%a7%d8%aa%db%8c","status":"publish","type":"post","link":"https:\/\/babakbadkoobeh.com\/fa\/%d8%b7%d8%b1%d8%a7%d8%ad%db%8c-%da%a9%d9%85%d9%be%db%8c%d9%86-%d8%aa%d8%a8%d9%84%db%8c%d8%ba%d8%a7%d8%aa%db%8c\/","title":{"rendered":"\u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u0641\u0642 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u0645\u061f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2714\" class=\"elementor elementor-2714\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4818086 e-flex e-con-boxed e-con e-parent\" data-id=\"4818086\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc9b11 elementor-widget elementor-widget-heading\" data-id=\"cdc9b11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u0641\u0642 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u0645\u061f<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f56258 elementor-widget elementor-widget-text-editor\" data-id=\"8f56258\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"703\" data-end=\"1057\">\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u0645\u0631\u0648\u0632 \u06a9\u0647 \u0631\u0642\u0627\u0628\u062a \u0645\u06cc\u0627\u0646 \u0628\u0631\u0646\u062f\u0647\u0627 \u0634\u062f\u06cc\u062f\u062a\u0631 \u0627\u0632 \u0647\u0631 \u0632\u0645\u0627\u0646 \u062f\u06cc\u06af\u0631\u06cc \u0627\u0633\u062a\u060c \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u0641\u0642 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0641\u0627\u0648\u062a \u0645\u06cc\u0627\u0646 \u0631\u0634\u062f \u0633\u0631\u06cc\u0639 \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u0634\u06a9\u0633\u062a \u0622\u0646 \u0631\u0627 \u0631\u0642\u0645 \u0628\u0632\u0646\u062f. \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0634\u0631\u06a9\u062a <strong data-start=\"868\" data-end=\"880\">Statista<\/strong> \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062a\u0646\u0647\u0627 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f3\u060c \u0628\u0631\u0646\u062f\u0647\u0627 \u0628\u06cc\u0634 \u0627\u0632 <strong data-start=\"928\" data-end=\"948\">\u06f6\u06f0\u06f0 \u0645\u06cc\u0644\u06cc\u0627\u0631\u062f \u062f\u0644\u0627\u0631<\/strong> \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f \u0648 \u0627\u06cc\u0646 \u0639\u062f\u062f \u062a\u0627 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f6 \u0628\u0647 \u0628\u06cc\u0634 \u0627\u0632 <strong data-start=\"1023\" data-end=\"1043\">\u06f8\u06f7\u06f0 \u0645\u06cc\u0644\u06cc\u0627\u0631\u062f \u062f\u0644\u0627\u0631<\/strong> \u062e\u0648\u0627\u0647\u062f \u0631\u0633\u06cc\u062f.<\/p><p data-start=\"1059\" data-end=\"1351\">\u0627\u0645\u0627 \u0646\u06a9\u062a\u0647 \u0645\u0647\u0645 \u0627\u06cc\u0646\u062c\u0627\u0633\u062a: <strong data-start=\"1081\" data-end=\"1130\">\u0628\u06cc\u0634 \u0627\u0632 \u06f4\u06f5\u066a \u0627\u06cc\u0646 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0628\u0627\u0632\u062f\u0647\u06cc \u0644\u0627\u0632\u0645 \u0631\u0627 \u0646\u062f\u0627\u0631\u0646\u062f<\/strong>\u060c \u0686\u0631\u0627 \u06a9\u0647 \u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u0634\u062e\u0635 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631\u060c \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0631 \u067e\u0627\u06cc\u0647 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0628\u0627\u0632\u0627\u0631\u060c \u067e\u06cc\u0627\u0645 \u062e\u0644\u0627\u0642\u0627\u0646\u0647 \u0648 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u062f\u0642\u06cc\u0642 \u0633\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0627 <strong data-start=\"1306\" data-end=\"1337\">\u06f3 \u0628\u0631\u0627\u0628\u0631 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI)<\/strong> \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f.<\/p><p data-start=\"1353\" data-end=\"1556\">\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0642\u062f\u0645 \u0628\u0647 \u0642\u062f\u0645 \u06cc\u0627\u062f \u0645\u06cc\u200c\u06af\u06cc\u0631\u06cc\u0645 \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u0641\u0642 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f\u061b \u0627\u0632 \u062a\u0639\u06cc\u06cc\u0646 \u0647\u062f\u0641 \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc\u06cc \u0648\u0627\u0642\u0639\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc \u0648 \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u0645\u06cc\u200c\u0622\u0648\u0631\u06cc\u0645 \u062a\u0627 \u0645\u0633\u06cc\u0631 \u0631\u0648\u0634\u0646\u200c\u062a\u0631 \u0634\u0648\u062f.<\/p><h2 data-start=\"46\" data-end=\"109\">\u062a\u0639\u06cc\u06cc\u0646 \u0647\u062f\u0641 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc (Objective Setting)<\/h2><p data-start=\"111\" data-end=\"257\">\u0647\u06cc\u0686 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u0641\u0642\u06cc \u0628\u062f\u0648\u0646 <strong data-start=\"141\" data-end=\"153\">\u0647\u062f\u0641 \u0645\u0634\u062e\u0635<\/strong> \u0622\u063a\u0627\u0632 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f. \u0647\u062f\u0641 \u0645\u062b\u0644 \u0642\u0637\u0628\u200c\u0646\u0645\u0627\u0633\u062a \u06a9\u0647 \u062a\u0645\u0627\u0645 \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627 \u2014 \u0627\u0632 \u0627\u0646\u062a\u062e\u0627\u0628 \u0631\u0633\u0627\u0646\u0647 \u062a\u0627 \u0628\u0648\u062f\u062c\u0647 \u0648 \u067e\u06cc\u0627\u0645 \u2014 \u0631\u0627 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p><p data-start=\"259\" data-end=\"456\">\u0637\u0628\u0642 \u06af\u0632\u0627\u0631\u0634 <strong data-start=\"269\" data-end=\"285\">HubSpot 2023<\/strong>\u060c \u0628\u06cc\u0634 \u0627\u0632 <strong data-start=\"294\" data-end=\"391\">\u06f6\u06f5\u066a \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0647\u062f\u0641 \u062f\u0642\u06cc\u0642 \u0648 \u0642\u0627\u0628\u0644\u200c\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc (SMART Goal) \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u0646\u062f\u060c \u0628\u0647 KPI\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0633\u06cc\u062f\u0647\u200c\u0627\u0646\u062f<\/strong>\u061b \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0641\u0642\u0637 <strong data-start=\"408\" data-end=\"453\">\u06f2\u06f8\u066a \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0628\u062f\u0648\u0646 \u0647\u062f\u0641 \u0645\u0634\u062e\u0635 \u0645\u0648\u0641\u0642 \u0628\u0648\u062f\u0647\u200c\u0627\u0646\u062f<\/strong>.<\/p><h3 data-start=\"458\" data-end=\"497\">\u0627\u0646\u0648\u0627\u0639 \u0627\u0647\u062f\u0627\u0641 \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/h3><h4 data-start=\"501\" data-end=\"545\"><strong data-start=\"501\" data-end=\"543\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f (Brand Awareness)<\/strong><\/h4><ul><li data-start=\"551\" data-end=\"590\">\u0647\u062f\u0641: \u0628\u06cc\u0634\u062a\u0631 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u0631\u0646\u062f \u062a\u0648\u0633\u0637 \u0645\u062e\u0627\u0637\u0628\u0627\u0646<\/li><li data-start=\"596\" data-end=\"657\">\u0634\u0627\u062e\u0635\u200c\u0647\u0627 (KPIs): \u062a\u0639\u062f\u0627\u062f \u0627\u06cc\u0645\u067e\u0631\u0634\u0646\u200c\u0647\u0627\u060c Reach\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 Recall \u0628\u0631\u0646\u062f<\/li><\/ul><h4 data-start=\"662\" data-end=\"701\"><strong data-start=\"662\" data-end=\"699\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u06cc\u0627 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646<\/strong><\/h4><ul><li data-start=\"707\" data-end=\"751\">\u0647\u062f\u0641: \u062c\u0630\u0628 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647 \u0633\u0645\u062a \u062f\u0627\u0631\u0627\u06cc\u06cc\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/li><li data-start=\"757\" data-end=\"818\">\u0634\u0627\u062e\u0635\u200c\u0647\u0627: \u062a\u0639\u062f\u0627\u062f \u06a9\u0644\u06cc\u06a9 (CTR)\u060c Session\u0647\u0627\u060c \u0646\u0631\u062e \u067e\u0631\u0634 (Bounce Rate)<\/li><\/ul><h4 data-start=\"823\" data-end=\"856\"><strong data-start=\"823\" data-end=\"854\">\u062a\u0648\u0644\u06cc\u062f \u0644\u06cc\u062f (Lead Generation)<\/strong><\/h4><ul><li data-start=\"862\" data-end=\"900\">\u0647\u062f\u0641: \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647<\/li><li data-start=\"906\" data-end=\"975\">\u0634\u0627\u062e\u0635\u200c\u0647\u0627: \u062a\u0639\u062f\u0627\u062f \u0641\u0631\u0645 \u067e\u0631\u0634\u062f\u0647\u060c \u062b\u0628\u062a\u200c\u0646\u0627\u0645 \u062f\u0631 \u062e\u0628\u0631\u0646\u0627\u0645\u0647\u060c \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f<\/li><\/ul><h4 data-start=\"980\" data-end=\"1019\"><strong data-start=\"980\" data-end=\"1017\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 (Sales \/ Conversions)<\/strong><\/h4><ul><li data-start=\"1025\" data-end=\"1051\">\u0647\u062f\u0641: \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0631\u0622\u0645\u062f<\/li><li data-start=\"1057\" data-end=\"1106\">\u0634\u0627\u062e\u0635\u200c\u0647\u0627: \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (Conversion Rate)\u060c ROAS\u060c CAC<\/li><\/ul><h4 data-start=\"1111\" data-end=\"1156\"><strong data-start=\"1111\" data-end=\"1154\">\u0648\u0641\u0627\u062f\u0627\u0631\u0633\u0627\u0632\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 (Customer Retention)<\/strong><\/h4><ul><li data-start=\"1162\" data-end=\"1219\">\u0647\u062f\u0641: \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 LTV (\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc)<\/li><li data-start=\"1225\" data-end=\"1295\">\u0634\u0627\u062e\u0635\u200c\u0647\u0627: \u0646\u0631\u062e \u0628\u0627\u0632\u062e\u0631\u06cc\u062f\u060c \u062f\u0631\u0635\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0632\u06af\u0634\u062a\u06cc\u060c NPS (\u0634\u0627\u062e\u0635 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc)<\/li><\/ul><h3 data-start=\"1297\" data-end=\"1323\">\u0645\u062b\u0627\u0644 \u0648\u0627\u0642\u0639\u06cc: \u06a9\u0648\u06a9\u0627\u06a9\u0648\u0644\u0627<\/h3><p data-start=\"1324\" data-end=\"1510\">\u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646 <strong data-start=\"1333\" data-end=\"1351\">&#8220;Share a Coke&#8221;<\/strong> \u06a9\u0647 \u062f\u0631 \u06f8\u06f0 \u06a9\u0634\u0648\u0631 \u062f\u0646\u06cc\u0627 \u0627\u062c\u0631\u0627 \u0634\u062f\u060c \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u06a9\u0648\u06a9\u0627\u06a9\u0648\u0644\u0627 <strong data-start=\"1398\" data-end=\"1430\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u06af\u0627\u0647\u06cc \u0648 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0628\u0631\u0646\u062f<\/strong> \u0628\u0648\u062f. \u0622\u0646\u200c\u0647\u0627 \u0646\u0627\u0645\u200c\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u0645\u0631\u062f\u0645 \u0631\u0627 \u0631\u0648\u06cc \u0628\u0637\u0631\u06cc\u200c\u0647\u0627 \u0686\u0627\u067e \u06a9\u0631\u062f\u0646\u062f \u0648 \u0646\u062a\u06cc\u062c\u0647 \u0634\u06af\u0641\u062a\u200c\u0627\u0646\u06af\u06cc\u0632 \u0628\u0648\u062f:<\/p><ul><li data-start=\"1513\" data-end=\"1564\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u062f\u0631 \u0622\u0645\u0631\u06cc\u06a9\u0627 \u0628\u0647 \u0645\u06cc\u0632\u0627\u0646 <strong data-start=\"1544\" data-end=\"1562\">\u06f2\u066a \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f4<\/strong><\/li><li data-start=\"1567\" data-end=\"1652\">\u062a\u0648\u0644\u06cc\u062f \u0628\u06cc\u0634 \u0627\u0632 <strong data-start=\"1580\" data-end=\"1630\">\u06f5\u06f0\u06f0,\u06f0\u06f0\u06f0 \u062a\u0635\u0648\u06cc\u0631 UGC (\u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f\u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631)<\/strong> \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/li><\/ul><h2 data-start=\"50\" data-end=\"117\">\u0634\u0646\u0627\u062e\u062a \u0645\u062e\u0627\u0637\u0628 \u0648 \u0628\u0627\u0632\u0627\u0631 (Audience &amp; Market Research)<\/h2><p data-start=\"119\" data-end=\"273\">\u06cc\u06a9\u06cc \u0627\u0632 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0628\u0631\u0646\u062f\u0647\u0627 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0631\u0627 \u0628\u062f\u0648\u0646 \u0634\u0646\u0627\u062e\u062a \u06a9\u0627\u0641\u06cc \u0627\u0632 <strong data-start=\"200\" data-end=\"213\">\u0645\u062e\u0627\u0637\u0628 \u0647\u062f\u0641<\/strong> \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0646\u062a\u06cc\u062c\u0647\u061f \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u060c \u0627\u0645\u0627 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u067e\u0627\u06cc\u06cc\u0646.<\/p><p data-start=\"275\" data-end=\"420\">\u0637\u0628\u0642 \u06af\u0632\u0627\u0631\u0634 <strong data-start=\"285\" data-end=\"301\">Nielsen 2022<\/strong>\u060c \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u062f\u0642\u06cc\u0642 \u0645\u062e\u0627\u0637\u0628 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u062a\u0627 <strong data-start=\"362\" data-end=\"383\">\u06f8\u06f0\u066a \u0628\u0627\u0632\u062f\u0647\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc<\/strong> \u0646\u0633\u0628\u062a \u0628\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u0646\u062f.<\/p><h3 data-start=\"422\" data-end=\"447\">\u06af\u0627\u0645\u200c\u0647\u0627\u06cc \u0634\u0646\u0627\u062e\u062a \u0645\u062e\u0627\u0637\u0628<\/h3><h4 data-start=\"451\" data-end=\"489\"><strong data-start=\"451\" data-end=\"487\">\u062a\u062d\u0644\u06cc\u0644 \u062c\u0645\u0639\u06cc\u062a\u200c\u0634\u0646\u0627\u0633\u06cc (Demographics)<\/strong><\/h4><ul><li data-start=\"495\" data-end=\"541\">\u0633\u0646\u060c \u062c\u0646\u0633\u06cc\u062a\u060c \u0645\u0648\u0642\u0639\u06cc\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc\u060c \u062f\u0631\u0622\u0645\u062f \u0648 \u062a\u062d\u0635\u06cc\u0644\u0627\u062a<\/li><li data-start=\"547\" data-end=\"652\">\u0645\u062b\u0627\u0644: \u0627\u06af\u0631 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u06cc\u06a9 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0632\u0628\u0627\u0646 \u0627\u0633\u062a\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0628\u06cc\u0634\u062a\u0631 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0634\u0645\u0627 \u062c\u0648\u0627\u0646\u0627\u0646 \u06f1\u06f8 \u062a\u0627 \u06f3\u06f5 \u0633\u0627\u0644 \u0647\u0633\u062a\u0646\u062f.<\/li><\/ul><h4 data-start=\"657\" data-end=\"695\"><strong data-start=\"657\" data-end=\"693\">\u0631\u0641\u062a\u0627\u0631\u0634\u0646\u0627\u0633\u06cc (Behavioral Analysis)<\/strong><\/h4><ul><li data-start=\"701\" data-end=\"765\">\u0628\u0631\u0631\u0633\u06cc \u0631\u0641\u062a\u0627\u0631 \u062e\u0631\u06cc\u062f\u060c \u0645\u06cc\u0632\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u060c \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u0639\u0644\u0627\u0642\u0647<\/li><li data-start=\"771\" data-end=\"863\">\u0645\u062b\u0627\u0644: \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u06cc\u062c\u06cc\u200c\u06a9\u0627\u0644\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0645\u0648\u0628\u0627\u06cc\u0644 \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u067e\u0633 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0648\u0628\u0627\u06cc\u0644\u200c\u0641\u0631\u0646\u062f\u0644\u06cc \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f.<\/li><\/ul><h4 data-start=\"868\" data-end=\"907\"><strong data-start=\"868\" data-end=\"905\">\u0631\u0648\u0627\u0646\u200c\u0634\u0646\u0627\u0633\u06cc \u0645\u062e\u0627\u0637\u0628 (Psychographics)<\/strong><\/h4><ul><li data-start=\"913\" data-end=\"940\">\u0639\u0644\u0627\u06cc\u0642\u060c \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u060c \u0633\u0628\u06a9 \u0632\u0646\u062f\u06af\u06cc<\/li><li data-start=\"946\" data-end=\"1051\">\u0645\u062b\u0627\u0644: \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0648\u0631\u0632\u0634\u06cc \u0645\u062b\u0644 \u0646\u0627\u06cc\u06a9 \u06cc\u0627 \u0622\u062f\u06cc\u062f\u0627\u0633\u060c \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u067e\u0627\u06cc\u0647 \u0627\u0646\u06af\u06cc\u0632\u0647 \u0648 \u0633\u0628\u06a9 \u0632\u0646\u062f\u06af\u06cc \u0641\u0639\u0627\u0644 \u0637\u0631\u0627\u062d\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li><\/ul><h4 data-start=\"1056\" data-end=\"1094\"><strong data-start=\"1056\" data-end=\"1092\">\u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc (Customer Persona)<\/strong><\/h4><ul><li data-start=\"1100\" data-end=\"1152\">\u0633\u0627\u062e\u062a \u067e\u0631\u0648\u0641\u0627\u06cc\u0644\u06cc \u062e\u06cc\u0627\u0644\u06cc \u0627\u0645\u0627 \u0648\u0627\u0642\u0639\u06cc\u200c\u0646\u0645\u0627 \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u0627\u06cc\u062f\u0647\u200c\u0622\u0644<\/li><li data-start=\"1158\" data-end=\"1227\">\u0634\u0627\u0645\u0644: \u0646\u0627\u0645\u060c \u0633\u0646\u060c \u0634\u063a\u0644\u060c \u062f\u063a\u062f\u063a\u0647\u200c\u0647\u0627\u060c \u0646\u06cc\u0627\u0632\u0647\u0627 \u0648 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0645\u0648\u0631\u062f \u0639\u0644\u0627\u0642\u0647<\/li><\/ul><h3 data-start=\"1229\" data-end=\"1255\">\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0642\u06cc\u0642 \u0628\u0627\u0632\u0627\u0631<\/h3><ul><li data-start=\"1258\" data-end=\"1318\"><strong data-start=\"1258\" data-end=\"1278\">Google Analytics<\/strong> (\u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a)<\/li><li data-start=\"1321\" data-end=\"1364\"><strong data-start=\"1321\" data-end=\"1338\">Google Trends<\/strong> (\u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0631\u0648\u0646\u062f \u062c\u0633\u062a\u062c\u0648)<\/li><li data-start=\"1367\" data-end=\"1416\"><strong data-start=\"1367\" data-end=\"1381\">SimilarWeb<\/strong> (\u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627 \u0648 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627)<\/li><li data-start=\"1419\" data-end=\"1468\"><strong data-start=\"1419\" data-end=\"1441\">\u067e\u0631\u0633\u0634\u200c\u0646\u0627\u0645\u0647 \u0648 \u0645\u0635\u0627\u062d\u0628\u0647<\/strong> (\u0645\u0633\u062a\u0642\u06cc\u0645 \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc)<\/li><\/ul><h3 data-start=\"1470\" data-end=\"1502\">\u0645\u062b\u0627\u0644 \u0648\u0627\u0642\u0639\u06cc: \u06a9\u0645\u067e\u06cc\u0646 \u0627\u0633\u0646\u067e\u200c\u0641\u0648\u062f<\/h3><p data-start=\"1503\" data-end=\"1615\">\u0627\u0633\u0646\u067e\u200c\u0641\u0648\u062f \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f4\u06f0\u06f0 \u06a9\u0645\u067e\u06cc\u0646\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0641\u0627\u0631\u0634 \u063a\u0630\u0627 \u062f\u0631 \u0645\u0627\u0647 \u0631\u0645\u0636\u0627\u0646 \u0627\u062c\u0631\u0627 \u06a9\u0631\u062f. \u0622\u0646\u200c\u0647\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u062d\u0642\u06cc\u0642 \u0628\u0627\u0632\u0627\u0631 \u0641\u0647\u0645\u06cc\u062f\u0646\u062f \u06a9\u0647:<\/p><ul><li data-start=\"1618\" data-end=\"1683\">\u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u06cc\u0646 \u0633\u0627\u0639\u062a\u200c\u0647\u0627\u06cc <strong data-start=\"1639\" data-end=\"1680\">\u06f1\u06f8 \u062a\u0627 \u06f2\u06f0 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0633\u0641\u0627\u0631\u0634 \u0631\u0627 \u062b\u0628\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f<\/strong>.<\/li><li data-start=\"1686\" data-end=\"1735\">\u0639\u0644\u0627\u0642\u0647 \u0628\u0647 \u063a\u0630\u0627\u0647\u0627\u06cc \u0633\u0646\u062a\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0627\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f.<\/li><\/ul><p data-start=\"1737\" data-end=\"1881\">\u0628\u0627 \u0627\u06cc\u0646 \u0634\u0646\u0627\u062e\u062a\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u0634\u0627\u0646 \u0631\u0627 \u0631\u0648\u06cc \u0647\u0645\u06cc\u0646 \u0628\u0627\u0632\u0647 \u0632\u0645\u0627\u0646\u06cc \u0648 \u0647\u0645\u06cc\u0646 \u062f\u0633\u062a\u0647 \u063a\u0630\u0627\u0647\u0627 \u0645\u062a\u0645\u0631\u06a9\u0632 \u06a9\u0631\u062f\u0646\u062f \u0648 \u0646\u062a\u06cc\u062c\u0647 \u0627\u06cc\u0646 \u0634\u062f \u06a9\u0647 <strong data-start=\"1834\" data-end=\"1878\">\u0633\u0641\u0627\u0631\u0634\u200c\u0647\u0627 \u062f\u0631 \u0631\u0645\u0636\u0627\u0646 \u0628\u06cc\u0634 \u0627\u0632 \u06f3\u06f5\u066a \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0641\u062a<\/strong>.<\/p><p data-start=\"1737\" data-end=\"1881\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2661f44 elementor-widget elementor-widget-html\" data-id=\"2661f44\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"budget-section\" dir=\"rtl\">\r\n  <div class=\"container\">\r\n    <h2>\u0628\u0648\u062f\u062c\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/h2>\r\n    <p class=\"intro\">\r\n      \u062d\u062a\u06cc \u0628\u0647\u062a\u0631\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0647\u0645 \u0628\u062f\u0648\u0646 <strong>\u062a\u0642\u0633\u06cc\u0645 \u0628\u0648\u062f\u062c\u0647 \u062f\u0631\u0633\u062a<\/strong> \u0634\u06a9\u0633\u062a \u0645\u06cc\u200c\u062e\u0648\u0631\u0646\u062f. \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0627\u0646\u0627\u0644 \u0645\u0646\u0627\u0633\u0628 \u06cc\u0639\u0646\u06cc \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062f\u0631 \u062c\u0627\u06cc\u06cc \u062e\u0631\u062c \u0634\u0648\u0646\u062f \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0628\u0627\u0632\u062f\u0647\u06cc \u0631\u0627 \u062f\u0627\u0631\u0646\u062f.\r\n    <\/p>\r\n\r\n    <!-- \u0627\u0635\u0648\u0644 \u0628\u0648\u062f\u062c\u0647 \u0628\u0646\u062f\u06cc -->\r\n    <div class=\"principles\">\r\n      <h3>\u0627\u0635\u0648\u0644 \u0628\u0648\u062f\u062c\u0647\u200c\u0628\u0646\u062f\u06cc<\/h3>\r\n      <ul>\r\n        <li><span>\u06f5 \u062a\u0627 \u06f1\u06f0\u066a \u062f\u0631\u0622\u0645\u062f \u0633\u0627\u0644\u0627\u0646\u0647<\/span> \u0628\u0627\u06cc\u062f \u0635\u0631\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0648\u062f (\u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u200c\u0647\u0627 \u062d\u062a\u06cc \u062a\u0627 \u06f2\u06f0\u066a).<\/li>\r\n        <li>\u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634: <strong>\u06f4\u06f0\u066a \u0622\u06af\u0627\u0647\u06cc<\/strong>\u060c <strong>\u06f3\u06f0\u066a \u0645\u0642\u0627\u06cc\u0633\u0647<\/strong>\u060c <strong>\u06f3\u06f0\u066a \u062e\u0631\u06cc\u062f \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc<\/strong>.<\/li>\r\n        <li>\u0627\u0646\u062c\u0627\u0645 <span>\u062a\u0633\u062a A\/B<\/span> \u0648 \u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u0648\u062f\u062c\u0647 \u0628\u0647 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u067e\u0631\u0628\u0627\u0632\u062f\u0647\u200c\u062a\u0631.<\/li>\r\n      <\/ul>\r\n    <\/div>\r\n\r\n    <!-- \u062c\u062f\u0648\u0644 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 -->\r\n    <div class=\"channels\">\r\n      <h3>\u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/h3>\r\n      <table>\r\n        <thead>\r\n          <tr>\r\n            <th>\u06a9\u0627\u0646\u0627\u0644 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/th>\r\n            <th>\u0645\u0632\u0627\u06cc\u0627<\/th>\r\n            <th>\u0645\u0639\u0627\u06cc\u0628<\/th>\r\n            <th>\u0647\u0632\u06cc\u0646\u0647 \u062a\u0642\u0631\u06cc\u0628\u06cc (\u0627\u06cc\u0631\u0627\u0646 \u06f1\u06f4\u06f0\u06f3)<\/th>\r\n          <\/tr>\r\n        <\/thead>\r\n        <tbody>\r\n          <tr>\r\n            <td>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 (Google Ads)<\/td>\r\n            <td>\u0647\u062f\u0641\u200c\u06af\u06cc\u0631\u06cc \u062f\u0642\u06cc\u0642\u060c \u0633\u0631\u06cc\u0639\u200c\u062a\u0631\u06cc\u0646 \u0646\u062a\u06cc\u062c\u0647<\/td>\r\n            <td>\u0631\u0642\u0627\u0628\u062a \u0628\u0627\u0644\u0627\u060c \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc<\/td>\r\n            <td>\u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u06f5,\u06f0\u06f0\u06f0 \u062a\u0627 \u06f2\u06f0,\u06f0\u06f0\u06f0 \u062a\u0648\u0645\u0627\u0646<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645<\/td>\r\n            <td>\u062a\u0639\u0627\u0645\u0644 \u0628\u0627\u0644\u0627\u060c \u0645\u062d\u0628\u0648\u0628 \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646<\/td>\r\n            <td>\u0648\u0627\u0628\u0633\u062a\u06af\u06cc \u0628\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u060c \u0641\u06cc\u0644\u062a\u0631\u06cc\u0646\u06af<\/td>\r\n            <td>\u0647\u0631 \u0641\u0627\u0644\u0648\u0626\u0631 \u06f3,\u06f0\u06f0\u06f0 \u062a\u0627 \u06f8,\u06f0\u06f0\u06f0 \u062a\u0648\u0645\u0627\u0646<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0645\u0633\u0627\u0646 (Native Ads)<\/td>\r\n            <td>\u0637\u0628\u06cc\u0639\u06cc \u0648 \u063a\u06cc\u0631\u0645\u0632\u0627\u062d\u0645<\/td>\r\n            <td>\u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0642\u0648\u06cc<\/td>\r\n            <td>\u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u06f2,\u06f0\u06f0\u06f0 \u062a\u0627 \u06f5,\u06f0\u06f0\u06f0 \u062a\u0648\u0645\u0627\u0646<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>\u0628\u06cc\u0644\u0628\u0648\u0631\u062f \u0634\u0647\u0631\u06cc<\/td>\r\n            <td>\u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u0642\u0648\u06cc\u060c \u062f\u06cc\u062f\u0647\u200c\u0634\u062f\u0646 \u0632\u06cc\u0627\u062f<\/td>\r\n            <td>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0627\u0644\u0627\u060c ROI \u0646\u0627\u0645\u0634\u062e\u0635<\/td>\r\n            <td>\u06f5\u06f0 \u062a\u0627 \u06f5\u06f0\u06f0 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u062a\u0648\u0645\u0627\u0646 \u0645\u0627\u0647\u0627\u0646\u0647<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>\u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/td>\r\n            <td>\u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u060c \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc<\/td>\r\n            <td>\u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u062f\u06cc\u062a\u0627\u0628\u06cc\u0633 \u0642\u0648\u06cc<\/td>\r\n            <td>\u06a9\u0645\u062a\u0631 \u0627\u0632 \u06f1,\u06f0\u06f0\u06f0 \u062a\u0648\u0645\u0627\u0646 \u0628\u0647\u200c\u0627\u0632\u0627\u06cc \u0647\u0631 \u0627\u0631\u0633\u0627\u0644<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>\u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/td>\r\n            <td>\u0627\u0639\u062a\u0645\u0627\u062f \u0633\u0631\u06cc\u0639 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/td>\r\n            <td>\u0631\u06cc\u0633\u06a9 \u0627\u0646\u062a\u062e\u0627\u0628 \u0641\u0631\u062f \u0646\u0627\u0645\u0646\u0627\u0633\u0628<\/td>\r\n            <td>\u06f1\u06f0 \u062a\u0627 \u06f5\u06f0\u06f0 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u062a\u0648\u0645\u0627\u0646<\/td>\r\n          <\/tr>\r\n        <\/tbody>\r\n      <\/table>\r\n    <\/div>\r\n\r\n    <!-- \u0628\u0627\u06a9\u0633 \u0645\u062b\u0627\u0644 \u0648\u0627\u0642\u0639\u06cc -->\r\n    <div class=\"case-study\">\r\n      <h3>\u0645\u062b\u0627\u0644 \u0648\u0627\u0642\u0639\u06cc: \u06a9\u0645\u067e\u06cc\u0646 \u062f\u06cc\u062c\u06cc\u200c\u06a9\u0627\u0644\u0627<\/h3>\r\n      <p>\r\n        \u062f\u06cc\u062c\u06cc\u200c\u06a9\u0627\u0644\u0627 \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646 <strong>\u0628\u0644\u06a9 \u0641\u0631\u0627\u06cc\u062f\u06cc \u06f1\u06f4\u06f0\u06f1<\/strong> \u0628\u0648\u062f\u062c\u0647 \u062e\u0648\u062f \u0631\u0627 \u0627\u06cc\u0646\u200c\u0637\u0648\u0631 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0631\u062f:\r\n      <\/p>\r\n      <ul>\r\n        <li><strong>\u06f4\u06f0\u066a<\/strong> \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 (\u06af\u0648\u06af\u0644 \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc)<\/li>\r\n        <li><strong>\u06f3\u06f0\u066a<\/strong> \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062a\u0644\u0648\u06cc\u0632\u06cc\u0648\u0646\u06cc \u0648 \u0645\u062d\u06cc\u0637\u06cc<\/li>\r\n        <li><strong>\u06f3\u06f0\u066a<\/strong> \u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u067e\u0648\u0634\u200c\u0646\u0648\u062a\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646<\/li>\r\n      <\/ul>\r\n      <p class=\"result\">\u0646\u062a\u06cc\u062c\u0647: \u0628\u06cc\u0634 \u0627\u0632 <strong>\u06f8 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u0628\u0627\u0632\u062f\u06cc\u062f \u062f\u0631 \u06cc\u06a9 \u0631\u0648\u0632<\/strong> \u0648 \u0631\u06a9\u0648\u0631\u062f \u0641\u0631\u0648\u0634 \u0628\u06cc\u200c\u0633\u0627\u0628\u0642\u0647.<\/p>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<style>\r\n.budget-section {\r\n  padding: 70px 8%;\r\n  background: #fafafa;\r\n  font-family: inherit;\r\n  direction: rtl;\r\n}\r\n.budget-section h2 {\r\n  font-size: 26px;\r\n  font-weight: 800;\r\n  margin-bottom: 20px;\r\n  color: #222;\r\n  text-align: center;\r\n}\r\n.budget-section .intro {\r\n  text-align: center;\r\n  font-size: 15px;\r\n  color: #555;\r\n  line-height: 1.8;\r\n  margin-bottom: 50px;\r\n}\r\n.principles {\r\n  margin-bottom: 40px;\r\n}\r\n.principles h3 {\r\n  font-size: 20px;\r\n  margin-bottom: 15px;\r\n  color: #d84325;\r\n}\r\n.principles ul {\r\n  list-style: none;\r\n  padding: 0;\r\n}\r\n.principles li {\r\n  background: #fff;\r\n  padding: 12px 15px;\r\n  margin-bottom: 12px;\r\n  border-radius: 10px;\r\n  box-shadow: 0 4px 10px rgba(0,0,0,.05);\r\n  font-size: 14px;\r\n  color: #333;\r\n}\r\n.channels h3 {\r\n  font-size: 20px;\r\n  margin-bottom: 15px;\r\n  color: #2e86c1;\r\n}\r\n.channels table {\r\n  width: 100%;\r\n  border-collapse: collapse;\r\n  background: #fff;\r\n  border-radius: 10px;\r\n  overflow: hidden;\r\n  box-shadow: 0 4px 12px rgba(0,0,0,.08);\r\n}\r\n.channels th, .channels td {\r\n  padding: 15px;\r\n  font-size: 14px;\r\n  text-align: right;\r\n  border-bottom: 1px solid #eee;\r\n}\r\n.channels th {\r\n  background: #3498db;\r\n  color: #fff;\r\n  font-weight: 700;\r\n}\r\n.channels tr:last-child td {\r\n  border-bottom: none;\r\n}\r\n.case-study {\r\n  margin-top: 50px;\r\n  background: linear-gradient(135deg,#fdfdfd,#f7f7f7);\r\n  padding: 25px;\r\n  border-radius: 14px;\r\n  box-shadow: 0 6px 16px rgba(0,0,0,.07);\r\n}\r\n.case-study h3 {\r\n  font-size: 20px;\r\n  margin-bottom: 15px;\r\n  color: #27ae60;\r\n}\r\n.case-study ul {\r\n  list-style: disc;\r\n  margin: 10px 20px;\r\n  color: #444;\r\n}\r\n.case-study .result {\r\n  margin-top: 15px;\r\n  font-weight: 700;\r\n  color: #ac372d;\r\n}\r\n<\/style>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78fd6da e-flex e-con-boxed e-con e-parent\" data-id=\"78fd6da\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e61cf8 elementor-widget elementor-widget-html\" data-id=\"0e61cf8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"creative-msg\" dir=\"rtl\" aria-labelledby=\"cm-title\">\r\n  <div class=\"cm-head\">\r\n    <h2 id=\"cm-title\">\u067e\u06cc\u0627\u0645 \u0648 \u062e\u0644\u0627\u0642\u0647 (Creative &amp; Message)<\/h2>\r\n    <p class=\"cm-sub\">\u0686\u0627\u0631\u0686\u0648\u0628 \u067e\u06cc\u0627\u0645\u060c \u0647\u0648\u06a9\u200c\u0647\u0627\u06cc \u06f3 \u062b\u0627\u0646\u06cc\u0647\u200c\u0627\u06cc\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f (Offer)\u060c \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0628\u0627 \u06a9\u0627\u0646\u0627\u0644 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647 \u062a\u0633\u062a \u062e\u0644\u0627\u0642\u0647<\/p>\r\n  <\/div>\r\n\r\n  <!-- \u0686\u0627\u0631\u0686\u0648\u0628 \u067e\u06cc\u0627\u0645 -->\r\n  <div class=\"cm-grid\">\r\n    <article class=\"cm-card\">\r\n      <span class=\"cm-topbar\"><\/span>\r\n      <h3>\u0686\u0627\u0631\u0686\u0648\u0628 \u067e\u06cc\u0627\u0645 (Message Framework)<\/h3>\r\n      <ul class=\"cm-list\">\r\n        <li><strong>UVP:<\/strong> \u0627\u0631\u0632\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0634\u0641\u0627\u0641 \u0648 \u0645\u062a\u0645\u0627\u06cc\u0632<\/li>\r\n        <li><strong>RTBs:<\/strong> \u062f\u0644\u0627\u06cc\u0644 \u0628\u0627\u0648\u0631\u067e\u0630\u06cc\u0631\u06cc (\u0639\u062f\u062f\u060c \u06af\u0648\u0627\u0647\u06cc\u060c \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc)<\/li>\r\n        <li><strong>Benefits>Features:<\/strong> \u0645\u0632\u06cc\u062a \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647\u200c\u062c\u0627\u06cc \u0648\u06cc\u0698\u06af\u06cc \u062e\u0627\u0645<\/li>\r\n        <li><strong>CTA:<\/strong> \u062f\u0639\u0648\u062a \u0628\u0647 \u0627\u0642\u062f\u0627\u0645 \u06a9\u0648\u062a\u0627\u0647 \u0648 \u0645\u0634\u062e\u0635<\/li>\r\n      <\/ul>\r\n      <div class=\"cm-note\">\r\n        <span>\u0686\u06a9\u200c\u0644\u06cc\u0633\u062a \u062a\u0646\u0627\u0633\u0628 \u067e\u06cc\u0627\u0645 \u0628\u0627 \u0628\u0627\u0632\u0627\u0631:<\/span>\r\n        <ul>\r\n          <li>\u062f\u0631\u062f\/\u0646\u06cc\u0627\u0632 \u0627\u0635\u0644\u06cc \u0645\u062e\u0627\u0637\u0628 \u0631\u0627 \u0647\u062f\u0641 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f.<\/li>\r\n          <li>\u0627\u062f\u0639\u0627 \u0628\u0627 RTB \u062a\u0623\u06cc\u06cc\u062f \u0634\u062f\u0647 \u0627\u0633\u062a.<\/li>\r\n          <li>CTA \u0646\u0632\u062f\u06cc\u06a9\u200c\u062a\u0631\u06cc\u0646 \u0642\u062f\u0645 \u0628\u0639\u062f\u06cc \u0631\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u062f.<\/li>\r\n          <li>\u0644\u062d\u0646 \u0645\u0637\u0627\u0628\u0642 \u067e\u0631\u0633\u0648\u0646\u0627 (\u0631\u0633\u0645\u06cc\/\u062d\u0631\u0641\u0647\u200c\u0627\u06cc\/\u062f\u0648\u0633\u062a\u0627\u0646\u0647).<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <!-- \u0641\u0631\u0645\u0648\u0644\u200c\u0647\u0627\u06cc \u06a9\u067e\u06cc -->\r\n    <article class=\"cm-card\">\r\n      <span class=\"cm-topbar\"><\/span>\r\n      <h3>\u0641\u0631\u0645\u0648\u0644\u200c\u0647\u0627\u06cc \u06a9\u067e\u06cc \u062a\u0628\u0644\u06cc\u063a<\/h3>\r\n      <div class=\"cm-cols\">\r\n        <div>\r\n          <h4>PAS<\/h4>\r\n          <p>Problem \u2192 Agitate \u2192 Solution<\/p>\r\n        <\/div>\r\n        <div>\r\n          <h4>AIDA<\/h4>\r\n          <p>Attention \u2192 Interest \u2192 Desire \u2192 Action<\/p>\r\n        <\/div>\r\n        <div>\r\n          <h4>\u06f4U<\/h4>\r\n          <p>Useful\u060c Urgent\u060c Unique\u060c Ultra-specific<\/p>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"cm-example\">\r\n        <div class=\"ex-title\">\u0646\u0645\u0648\u0646\u0647 \u06a9\u0648\u062a\u0627\u0647 (PAS):<\/div>\r\n        <p>\u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0632\u0628\u0627\u0646 \u0631\u0627 \u0686\u0646\u062f\u0628\u0627\u0631 \u0634\u0631\u0648\u0639 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u0648 \u0631\u0647\u0627 \u0634\u062f\u0647\u061f \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u0648\u0632\u0627\u0646\u0647 \u06f2\u06f0 \u062f\u0642\u06cc\u0642\u0647 + \u0645\u0631\u0628\u06cc \u067e\u0627\u0633\u062e\u200c\u06af\u0648 \u2192 \u0645\u06a9\u0627\u0644\u0645\u0647 \u0631\u0648\u0627\u0646 \u062f\u0631 \u06f9\u06f0 \u0631\u0648\u0632. \u0647\u0645\u06cc\u0646 \u062d\u0627\u0644\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\r\n      <\/div>\r\n    <\/article>\r\n  <\/div>\r\n\r\n  <!-- \u0647\u0648\u06a9 \u0647\u0627 -->\r\n  <div class=\"cm-hooks\">\r\n    <h3>\u0647\u0648\u06a9\u200c\u0647\u0627\u06cc \u06f3 \u062b\u0627\u0646\u06cc\u0647 \u0627\u0648\u0644<\/h3>\r\n    <div class=\"hooks-grid\">\r\n      <div class=\"hook\">\u0633\u0624\u0627\u0644 \u0686\u0627\u0644\u0634\u06cc<\/div>\r\n      <div class=\"hook\">\u0622\u0645\u0627\u0631 \u0645\u0633\u062a\u0646\u062f<\/div>\r\n      <div class=\"hook\">\u0642\u0628\u0644\/\u0628\u0639\u062f<\/div>\r\n      <div class=\"hook\">\u062a\u0636\u0627\u062f \u0628\u0635\u0631\u06cc<\/div>\r\n      <div class=\"hook\">\u0627\u062b\u0628\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/div>\r\n      <div class=\"hook\">\u0645\u062d\u062f\u0648\u062f\u06cc\u062a \u0632\u0645\u0627\u0646\u06cc<\/div>\r\n      <div class=\"hook\">\u062a\u0636\u0645\u06cc\u0646\/\u0631\u06cc\u0633\u06a9 \u0645\u0639\u06a9\u0648\u0633<\/div>\r\n      <div class=\"hook\">\u062f\u0645\u0648\u06cc \u0633\u0631\u06cc\u0639<\/div>\r\n      <div class=\"hook\">\u0631\u0648\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc<\/div>\r\n      <div class=\"hook\">\u0645\u0642\u0627\u06cc\u0633\u0647 X \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 Y<\/div>\r\n    <\/div>\r\n    <p class=\"hooks-note\">\u0646\u06a9\u062a\u0647: \u06cc\u06a9 \u0647\u0648\u06a9 \u0631\u0627 \u0628\u0627 \u062f\u0648 \u0645\u062a\u0646 \u0645\u062a\u0641\u0627\u0648\u062a \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0646\u0642\u0634 \u0645\u062a\u0646 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0648\u06cc\u062f\u0626\u0648 \u0631\u0648\u0634\u0646 \u0634\u0648\u062f.<\/p>\r\n  <\/div>\r\n\r\n  <!-- \u067e\u06cc\u0634\u0646\u0647\u0627\u062f (Offer) -->\r\n  <div class=\"cm-offer\">\r\n    <article class=\"offer-card\">\r\n      <span class=\"cm-topbar\"><\/span>\r\n      <h3>\u0633\u0627\u062e\u062a \u067e\u06cc\u0634\u0646\u0647\u0627\u062f (Offer) \u06a9\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f<\/h3>\r\n      <ul class=\"cm-list\">\r\n        <li>\u062a\u062e\u0641\u06cc\u0641 \u0637\u0628\u0642\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0634\u062f\u0647 \u0628\u0647\u200c\u062c\u0627\u06cc \u062a\u062e\u0641\u06cc\u0641 \u062b\u0627\u0628\u062a<\/li>\r\n        <li>\u0628\u0627\u0646\u062f\u0644 \u0627\u0631\u0632\u0634\u200c\u0645\u062d\u0648\u0631 (A+B \u0627\u0631\u0632\u0627\u0646\u200c\u062a\u0631 \u0627\u0632 \u0645\u062c\u0645\u0648\u0639)<\/li>\r\n        <li>\u0622\u0632\u0645\u0648\u0646\/\u0645\u0634\u0627\u0648\u0631\u0647 \u0631\u0627\u06cc\u06af\u0627\u0646 + \u06af\u0627\u0631\u0627\u0646\u062a\u06cc \u0628\u0627\u0632\u06af\u0634\u062a \u0648\u062c\u0647<\/li>\r\n        <li>\u062c\u0627\u06cc\u0632\u0647 \u0627\u0642\u062f\u0627\u0645 \u0633\u0631\u06cc\u0639 (Fast Action Bonus)<\/li>\r\n      <\/ul>\r\n      <div class=\"cm-example\">\r\n        <div class=\"ex-title\">\u0646\u0645\u0648\u0646\u0647 Offer:<\/div>\r\n        <p>\u062b\u0628\u062a\u200c\u0646\u0627\u0645 \u06f3\u06f0 \u0631\u0648\u0632\u0647 + \u062c\u0644\u0633\u0647 \u06f3\u06f0 \u062f\u0642\u06cc\u0642\u0647 \u0645\u0634\u0627\u0648\u0631\u0647 \u0631\u0627\u06cc\u06af\u0627\u0646 + \u0636\u0645\u0627\u0646\u062a \u06f7 \u0631\u0648\u0632\u0647 \u2192 \u062a\u0635\u0645\u06cc\u0645 \u0628\u062f\u0648\u0646 \u0631\u06cc\u0633\u06a9.<\/p>\r\n      <\/div>\r\n    <\/article>\r\n  <\/div>\r\n\r\n  <!-- \u062a\u0637\u0628\u06cc\u0642 \u0628\u0627 \u06a9\u0627\u0646\u0627\u0644 -->\r\n  <div class=\"cm-grid\">\r\n    <article class=\"cm-card\">\r\n      <span class=\"cm-topbar\"><\/span>\r\n      <h3>\u062a\u0637\u0628\u06cc\u0642 \u062e\u0644\u0627\u0642\u0647 \u0628\u0627 \u06a9\u0627\u0646\u0627\u0644 (Channel Fit)<\/h3>\r\n      <div class=\"cm-cols cols-2\">\r\n        <div>\r\n          <ul class=\"cm-list\">\r\n            <li><strong>Google Search:<\/strong> \u062a\u06cc\u062a\u0631 \u062f\u0642\u06cc\u0642 + Sitelink\/Callout<\/li>\r\n            <li><strong>Display:<\/strong> \u0628\u0635\u0631\u06cc \u062a\u0645\u06cc\u0632\u060c \u062a\u06cc\u062a\u0631 \u2264 \u06f7 \u06a9\u0644\u0645\u0647<\/li>\r\n            <li><strong>Instagram\/TikTok:<\/strong> \u0648\u06cc\u062f\u0626\u0648 \u06f9:\u06f1\u06f6\u060c \u0647\u0648\u06a9 \u06f3 \u062b\u0627\u0646\u06cc\u0647\u060c \u0632\u06cc\u0631\u0646\u0648\u06cc\u0633 \u062f\u0631\u0648\u0646\u200c\u062a\u0635\u0648\u06cc\u0631<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n        <div>\r\n          <ul class=\"cm-list\">\r\n            <li><strong>LinkedIn:<\/strong> \u0644\u062d\u0646 B2B\u060c \u0639\u062f\u062f \u0648 \u0627\u0639\u062a\u0628\u0627\u0631<\/li>\r\n            <li><strong>Email:<\/strong> \u0633\u0627\u0628\u062c\u06a9\u062a \u06f3\u06f5\u2013\u06f5\u06f0 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631\u060c \u067e\u06cc\u0634\u200c\u0647\u062f\u0631 \u0645\u06a9\u0645\u0644<\/li>\r\n            <li><strong>CTA:<\/strong> \u06cc\u06a9\u0646\u0648\u0627\u062e\u062a \u0628\u06cc\u0646 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <!-- Message-Match -->\r\n    <article class=\"cm-card\">\r\n      <span class=\"cm-topbar\"><\/span>\r\n      <h3>\u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u067e\u06cc\u0627\u0645 \u0648 \u0644\u0646\u062f\u06cc\u0646\u06af (Message\u2013Match)<\/h3>\r\n      <ol class=\"cm-steps\">\r\n        <li>\u062a\u06cc\u062a\u0631 \u0644\u0646\u062f\u06cc\u0646\u06af \u0647\u0645\u200c\u0645\u0639\u0646\u0627 \u0628\u0627 \u062a\u06cc\u062a\u0631 \u0622\u06af\u0647\u06cc<\/li>\r\n        <li>\u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647: UVP + RTB \u06a9\u0648\u062a\u0627\u0647 + \u0645\u0632\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc + CTA<\/li>\r\n        <li>\u0627\u062b\u0628\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u06cc: \u0644\u0648\u06af\u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc\u060c \u0646\u0642\u0644\u200c\u0642\u0648\u0644<\/li>\r\n        <li>\u0631\u06cc\u0633\u06a9 \u0645\u0639\u06a9\u0648\u0633: \u06af\u0627\u0631\u0627\u0646\u062a\u06cc\/\u0622\u0632\u0645\u0648\u0646 \u0631\u0627\u06cc\u06af\u0627\u0646<\/li>\r\n        <li>\u0641\u0631\u0645 \u0645\u062e\u062a\u0635\u0631: \u0641\u0642\u0637 \u0641\u06cc\u0644\u062f\u0647\u0627\u06cc \u0636\u0631\u0648\u0631\u06cc<\/li>\r\n      <\/ol>\r\n    <\/article>\r\n  <\/div>\r\n\r\n  <!-- \u062a\u0633\u062a \u062e\u0644\u0627\u0642\u0647 -->\r\n  <div class=\"cm-test\">\r\n    <h3>\u0628\u0631\u0646\u0627\u0645\u0647 \u062a\u0633\u062a \u062e\u0644\u0627\u0642\u0647 (Creative Testing)<\/h3>\r\n    <div class=\"matrix\">\r\n      <div class=\"cell head\"> <\/div>\r\n      <div class=\"cell head\">Offer A<\/div>\r\n      <div class=\"cell head\">Offer B<\/div>\r\n\r\n      <div class=\"cell head\">Hook A<\/div>\r\n      <div class=\"cell\">A1<br><span>Hook A + Offer A<\/span><\/div>\r\n      <div class=\"cell\">A2<br><span>Hook A + Offer B<\/span><\/div>\r\n\r\n      <div class=\"cell head\">Hook B<\/div>\r\n      <div class=\"cell\">B1<br><span>Hook B + Offer A<\/span><\/div>\r\n      <div class=\"cell\">B2<br><span>Hook B + Offer B<\/span><\/div>\r\n    <\/div>\r\n    <ul class=\"cm-list tight\">\r\n      <li>\u0628\u0648\u062f\u062c\u0647 \u0628\u0631\u0627\u0628\u0631 \u0628\u0631\u0627\u06cc \u06f3\u2013\u06f5 \u0631\u0648\u0632 \u0627\u0648\u0644<\/li>\r\n      <li>\u0645\u0639\u06cc\u0627\u0631 \u0639\u0628\u0648\u0631: CTR\u060c CPC\u060c CVR<\/li>\r\n      <li>\u0628\u0631\u0646\u062f\u0647 \u0631\u0627 \u0646\u06af\u0647 \u062f\u0627\u0631\u06cc\u062f\u060c \u0628\u0627\u0632\u0646\u062f\u0647 \u0631\u0627 \u062e\u0627\u0645\u0648\u0634 \u06a9\u0646\u06cc\u062f\u060c \u06cc\u06a9 \u0645\u062a\u063a\u06cc\u0631 \u062a\u0627\u0632\u0647 \u0648\u0627\u0631\u062f \u06a9\u0646\u06cc\u062f<\/li>\r\n    <\/ul>\r\n  <\/div>\r\n\r\n  <!-- Spec Sheet + Tone -->\r\n  <div class=\"cm-grid\">\r\n    <article class=\"cm-card\">\r\n      <span class=\"cm-topbar\"><\/span>\r\n      <h3>Spec Sheet \u062a\u0648\u0644\u06cc\u062f \u062e\u0644\u0627\u0642\u0647<\/h3>\r\n      <ul class=\"cm-list\">\r\n        <li>\u0648\u06cc\u062f\u0626\u0648 \u0639\u0645\u0648\u062f\u06cc \u06f9:\u06f1\u06f6\u060c \u06f1\u06f0\u2013\u06f2\u06f0 \u062b\u0627\u0646\u06cc\u0647\u060c \u0632\u06cc\u0631\u0646\u0648\u06cc\u0633 \u062f\u0627\u062e\u0644 \u0648\u06cc\u062f\u0626\u0648<\/li>\r\n        <li>\u0633\u0627\u06cc\u0632 \u0628\u0646\u0631: \u06f1\u06f0\u06f8\u06f0\u00d7\u06f1\u06f0\u06f8\u06f0\u060c \u06f1\u06f0\u06f8\u06f0\u00d7\u06f1\u06f9\u06f2\u06f0\u060c \u06f1\u06f2\u06f0\u06f0\u00d7\u06f6\u06f2\u06f8<\/li>\r\n        <li>\u062a\u06cc\u062a\u0631 \u2264 \u06f7 \u06a9\u0644\u0645\u0647 | \u06a9\u067e\u06cc \u06a9\u0648\u062a\u0627\u0647 \u06f5\u06f0\u2013\u06f8\u06f0 | \u06a9\u067e\u06cc \u0628\u0644\u0646\u062f \u06f1\u06f2\u06f0\u2013\u06f2\u06f0\u06f0 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631<\/li>\r\n        <li>CTA \u06cc\u06a9\u0633\u0627\u0646 \u0645\u06cc\u0627\u0646 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627<\/li>\r\n      <\/ul>\r\n    <\/article>\r\n\r\n    <article class=\"cm-card\">\r\n      <span class=\"cm-topbar\"><\/span>\r\n      <h3>\u0644\u062d\u0646 \u0628\u0631\u0646\u062f (Tone of Voice)<\/h3>\r\n      <ul class=\"cm-list\">\r\n        <li>\u062b\u0628\u0627\u062a \u0644\u062d\u0646 \u062f\u0631 \u0647\u0645\u0647 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627<\/li>\r\n        <li>\u0627\u0646\u062a\u062e\u0627\u0628 \u0631\u0648\u06cc\u06a9\u0631\u062f: \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0648 \u0645\u0637\u0645\u0626\u0646 \/ \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631 \/ \u062f\u0648\u0633\u062a\u0627\u0646\u0647<\/li>\r\n        <li>\u062f\u06cc\u06a9\u0634\u0646\u0631\u06cc \u067e\u06cc\u0627\u0645: \u06a9\u0644\u0645\u0627\u062a \u0645\u062c\u0627\u0632\/\u063a\u06cc\u0631\u0645\u062c\u0627\u0632 + \u0646\u0645\u0648\u0646\u0647 \u062a\u06cc\u062a\u0631 \u0648 CTA<\/li>\r\n      <\/ul>\r\n    <\/article>\r\n  <\/div>\r\n<\/section>\r\n\r\n<style>\r\n:root{\r\n  --cm-primary:#D54422;\r\n  --cm-primary-dark:#AA382D;\r\n  --cm-bg:#fafafa;\r\n  --cm-card:#ffffff;\r\n  --cm-text:#222;\r\n  --cm-muted:#666;\r\n  --cm-radius:18px;\r\n  --cm-shadow:0 10px 26px rgba(0,0,0,.10);\r\n}\r\n\r\n\/* Section *\/\r\n.creative-msg{\r\n  padding:72px 6%;\r\n  background:\r\n    radial-gradient(1200px 220px at 100% -10%, rgba(213,68,34,.06), transparent 60%),\r\n    radial-gradient(900px 200px at 0% 110%, rgba(170,56,45,.06), transparent 60%),\r\n    var(--cm-bg);\r\n  text-align:center;\r\n}\r\n.cm-head h2{ margin:0 0 8px; font-size:28px; font-weight:900; color:var(--cm-text); }\r\n.cm-sub{ margin:0 0 36px; font-size:14px; color:var(--cm-muted); line-height:1.9; }\r\n\r\n\/* Grid + Cards *\/\r\n.cm-grid{\r\n  display:grid; gap:26px; max-width:1100px; margin:0 auto 26px;\r\n  grid-template-columns:repeat(auto-fit,minmax(280px,1fr));\r\n}\r\n.cm-card{\r\n  position:relative; background:var(--cm-card); border-radius:var(--cm-radius);\r\n  box-shadow:var(--cm-shadow); padding:22px 20px; text-align:right;\r\n  border:1px solid rgba(0,0,0,.04);\r\n  transition:transform .35s ease, box-shadow .35s ease;\r\n}\r\n.cm-card:hover{ transform:translateY(-6px); box-shadow:0 16px 34px rgba(0,0,0,.12); }\r\n.cm-topbar{\r\n  position:absolute; inset-inline:0; top:0; height:6px;\r\n  background:linear-gradient(90deg,var(--cm-primary),var(--cm-primary-dark));\r\n  border-radius:var(--cm-radius) var(--cm-radius) 0 0;\r\n}\r\n.cm-card h3{ margin:6px 0 12px; font-size:18px; font-weight:900; color:var(--cm-text); }\r\n\r\n\/* Lists & notes *\/\r\n.cm-list{ margin:0; padding:0 18px; }\r\n.cm-list li{ font-size:14px; color:#444; line-height:1.9; }\r\n.cm-list.tight li{ line-height:1.8; }\r\n.cm-note{\r\n  margin-top:12px; padding:12px; border-radius:12px; background:#f7f7f7; border:1px solid #eee;\r\n}\r\n.cm-note span{ display:block; font-weight:800; margin-bottom:6px; color:#333; }\r\n\r\n\/* Columns inside cards *\/\r\n.cm-cols{\r\n  display:grid; gap:14px; grid-template-columns:repeat(3,1fr);\r\n}\r\n.cm-cols.cols-2{ grid-template-columns:repeat(2,1fr); }\r\n.cm-cols h4{ margin:0 0 4px; font-size:14px; font-weight:800; color:#333; }\r\n.cm-cols p{ margin:0; font-size:13.5px; color:#555; }\r\n\r\n\/* Hooks *\/\r\n.cm-hooks{ max-width:1100px; margin:6px auto 26px; text-align:right; }\r\n.cm-hooks h3{ margin:0 0 12px; font-size:18px; font-weight:900; color:var(--cm-text); }\r\n.hooks-grid{\r\n  display:grid; gap:10px; grid-template-columns:repeat(auto-fit,minmax(160px,1fr));\r\n}\r\n.hook{\r\n  padding:10px 12px; border:1px solid rgba(0,0,0,.06); border-radius:999px;\r\n  background:#fff; box-shadow:0 8px 18px rgba(0,0,0,.06); font-size:13.5px; text-align:center;\r\n}\r\n.hooks-note{ margin-top:10px; font-size:13px; color:#777; }\r\n\r\n\/* Offer *\/\r\n.cm-offer{ max-width:1100px; margin:0 auto 26px; }\r\n.offer-card{ text-align:right; }\r\n\r\n\/* Steps *\/\r\n.cm-steps{ margin:0; padding:0 18px; }\r\n.cm-steps li{ font-size:14px; color:#444; line-height:1.9; }\r\n\r\n\/* Test Matrix *\/\r\n.cm-test{ max-width:900px; margin:0 auto 6px; text-align:center; }\r\n.cm-test h3{ margin:0 0 14px; font-size:18px; font-weight:900; color:var(--cm-text); }\r\n.matrix{\r\n  display:grid; grid-template-columns:1fr 1fr 1fr; border-radius:14px; overflow:hidden;\r\n  border:1px solid #eee; background:#fff; box-shadow:0 10px 22px rgba(0,0,0,.08);\r\n}\r\n.matrix .cell{\r\n  padding:14px; border-bottom:1px solid #f0f0f0; border-left:1px solid #f0f0f0;\r\n  font-size:13.5px; color:#444;\r\n}\r\n.matrix .cell.head{\r\n  background:linear-gradient(90deg,var(--cm-primary),var(--cm-primary-dark));\r\n  color:#fff; font-weight:800; text-align:center;\r\n}\r\n.matrix .cell span{ display:block; font-size:12px; color:#666; }\r\n\r\n\/* Responsive *\/\r\n@media (max-width:900px){\r\n  .cm-cols{ grid-template-columns:1fr; }\r\n  .matrix{ grid-template-columns:1fr 1fr; }\r\n  .matrix .cell.head:nth-child(3){ display:none; }\r\n}\r\n@media (max-width:767px){\r\n  .creative-msg{ padding:56px 4%; }\r\n  .cm-head h2{ font-size:24px; }\r\n}\r\n<\/style>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da438c1 e-flex e-con-boxed e-con e-parent\" data-id=\"da438c1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3899262 elementor-widget elementor-widget-html\" data-id=\"3899262\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"exec-launch\" dir=\"rtl\" aria-labelledby=\"ex-title\">\r\n  <div class=\"ex-head\">\r\n    <h2 id=\"ex-title\">\u0627\u062c\u0631\u0627 \u0648 \u0644\u0627\u0646\u0686 \u06a9\u0645\u067e\u06cc\u0646 (Execution &amp; Launch)<\/h2>\r\n    <p class=\"ex-sub\">\u0633\u0627\u062e\u062a\u0627\u0631 \u062d\u0633\u0627\u0628\u060c \u062a\u06af\u06cc\u0646\u06af \u0648 UTM\u060c \u0686\u06a9\u200c\u0644\u06cc\u0633\u062a \u067e\u06cc\u0634 \u0627\u0632 \u0644\u0627\u0646\u0686\u060c \u062a\u0642\u0633\u06cc\u0645 \u0628\u0648\u062f\u062c\u0647 \u062a\u0633\u062a\u060c KPI\u0647\u0627 \u0648 \u06a9\u06cc\u0633\u200c\u0627\u0633\u062a\u0627\u062f\u06cc<\/p>\r\n  <\/div>\r\n\r\n  <!-- \u0633\u0627\u062e\u062a\u0627\u0631 \u062d\u0633\u0627\u0628 -->\r\n  <div class=\"ex-grid\">\r\n    <article class=\"ex-card\">\r\n      <span class=\"ex-topbar\"><\/span>\r\n      <h3>\u0633\u0627\u062e\u062a\u0627\u0631 \u062d\u0633\u0627\u0628 \u0648 \u06a9\u0645\u067e\u06cc\u0646<\/h3>\r\n      <ol class=\"ex-steps\">\r\n        <li>\u062d\u0633\u0627\u0628 \u2194 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0647\u062f\u0641 (Awareness \/ Leads \/ Conversion)<\/li>\r\n        <li>\u0647\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u2194 \u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u0622\u06af\u0647\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u062e\u0627\u0637\u0628\/\u0642\u0627\u0644\u0628<\/li>\r\n        <li>\u0647\u0631 \u06af\u0631\u0648\u0647 \u2194 \u0686\u0646\u062f \u062e\u0644\u0627\u0642\u0647 \u0628\u0631\u0627\u06cc \u062a\u0633\u062a \u0645\u0648\u0627\u0632\u06cc<\/li>\r\n      <\/ol>\r\n      <div class=\"ex-note\">\r\n        <strong>\u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc:<\/strong>\r\n        <div class=\"ex-code\">IG_Leads_LAL1_Video_V1<\/div>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <!-- UTM & Tracking -->\r\n    <article class=\"ex-card\">\r\n      <span class=\"ex-topbar\"><\/span>\r\n      <h3>\u062a\u06af\u06cc\u0646\u06af \u0648 UTM<\/h3>\r\n      <p>\u0628\u062f\u0648\u0646 \u062a\u06af\u06cc\u0646\u06af \u062f\u0642\u06cc\u0642\u060c \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u062f\u0686\u0627\u0631 \u062e\u0637\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\r\n      <div class=\"ex-code-wrap\">\r\n        <code>?utm_source=instagram&amp;utm_medium=cpc&amp;utm_campaign=leadgen_q1&amp;utm_content=video_v2<\/code>\r\n      <\/div>\r\n      <ul class=\"ex-list\">\r\n        <li>\u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u06af\u200c\u0647\u0627 \u0628\u0627 Google Tag Manager<\/li>\r\n        <li>\u0627\u062a\u0635\u0627\u0644 \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627 \u0628\u0647 GA4 \/ \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/li>\r\n        <li>\u062a\u0637\u0627\u0628\u0642 UTM \u0628\u0627 \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc \u06a9\u0645\u067e\u06cc\u0646\/\u062e\u0644\u0627\u0642\u0647<\/li>\r\n      <\/ul>\r\n    <\/article>\r\n  <\/div>\r\n\r\n  <!-- \u0686\u06a9 \u0644\u06cc\u0633\u062a \u067e\u06cc\u0634 \u0627\u0632 \u0644\u0627\u0646\u0686 -->\r\n  <div class=\"ex-check\">\r\n    <article class=\"ex-card wide\">\r\n      <span class=\"ex-topbar\"><\/span>\r\n      <h3>\u0686\u06a9\u200c\u0644\u06cc\u0633\u062a \u067e\u06cc\u0634 \u0627\u0632 \u0644\u0627\u0646\u0686<\/h3>\r\n      <div class=\"check-grid\">\r\n        <label class=\"chk\"><input type=\"checkbox\"> \u0646\u0635\u0628 \u067e\u06cc\u06a9\u0633\u0644\/SDK \u0648 \u062a\u0633\u062a \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627<\/label>\r\n        <label class=\"chk\"><input type=\"checkbox\"> \u062a\u0639\u0631\u06cc\u0641 Conversion \u062f\u0631 GA4\/Ads<\/label>\r\n        <label class=\"chk\"><input type=\"checkbox\"> \u0628\u0631\u0631\u0633\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u200c\u0641\u0631\u0646\u062f\u0644\u06cc \u0644\u0646\u062f\u06cc\u0646\u06af<\/label>\r\n        <label class=\"chk\"><input type=\"checkbox\"> PageSpeed \u0648 Core Web Vitals<\/label>\r\n        <label class=\"chk\"><input type=\"checkbox\"> \u0645\u0631\u0648\u0631 \u0646\u0647\u0627\u06cc\u06cc \u062a\u06cc\u062a\u0631\/\u06a9\u067e\u0634\u0646\/CTA\/\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627<\/label>\r\n        <label class=\"chk\"><input type=\"checkbox\"> \u062d\u062f\u0627\u0642\u0644 \u06f2 \u062e\u0644\u0627\u0642\u0647 \u0628\u0631\u0627\u06cc \u062a\u0633\u062a A\/B<\/label>\r\n      <\/div>\r\n    <\/article>\r\n  <\/div>\r\n\r\n  <!-- \u062a\u0642\u0633\u06cc\u0645 \u0628\u0648\u062f\u062c\u0647 \u062a\u0633\u062a -->\r\n  <div class=\"ex-budget\">\r\n    <article class=\"ex-card\">\r\n      <span class=\"ex-topbar\"><\/span>\r\n      <h3>\u062a\u0642\u0633\u06cc\u0645 \u0628\u0648\u062f\u062c\u0647 \u062a\u0633\u062a \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u0648\u0644\u06cc\u0647<\/h3>\r\n      <ul class=\"ex-list\">\r\n        <li>\u0634\u0631\u0648\u0639 \u0628\u0627 \u062d\u062f\u0648\u062f \u06f2\u06f0\u066a \u0628\u0648\u062f\u062c\u0647 \u06a9\u0644 \u0628\u0631\u0627\u06cc \u062a\u0633\u062a A\/B \u0637\u06cc \u06f3\u2013\u06f5 \u0631\u0648\u0632<\/li>\r\n        <li>\u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u0648\u062f\u062c\u0647 \u0628\u0647 \u0628\u0631\u0646\u062f\u0647\u200c\u0647\u0627 \u067e\u0633 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0648\u0644\u06cc\u0647<\/li>\r\n        <li>\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645: CTR (\u062c\u0644\u0628 \u062a\u0648\u062c\u0647)\u060c CPC (\u06a9\u0627\u0631\u0627\u06cc\u06cc \u0647\u0632\u06cc\u0646\u0647)\u060c CPA\/Conv. Rate (\u0627\u0642\u0646\u0627\u0639)<\/li>\r\n      <\/ul>\r\n      <div class=\"ex-mix\">\r\n        <div class=\"bar\">\r\n          <span class=\"test\">\u062a\u0633\u062a ~20%<\/span>\r\n          <span class=\"scale\">\u0627\u0633\u06a9\u06cc\u0644 ~80%<\/span>\r\n        <\/div>\r\n        <div class=\"mix-note\">\u062f\u0631 \u067e\u0627\u06cc\u0627\u0646 \u0641\u0627\u0632 \u062a\u0633\u062a\u060c \u0628\u0648\u062f\u062c\u0647 \u0628\u0647 \u062e\u0644\u0627\u0642\u0647\u200c\u0647\u0627\/\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u067e\u0631\u0628\u0627\u0632\u062f\u0647 \u0645\u0646\u062a\u0642\u0644 \u0634\u0648\u062f.<\/div>\r\n      <\/div>\r\n    <\/article>\r\n  <\/div>\r\n\r\n  <!-- KPI Table -->\r\n  <div class=\"ex-kpi\">\r\n    <h3>\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u067e\u0627\u06cc\u0634 (KPI)<\/h3>\r\n    <div class=\"kpi-table-wrap\" role=\"region\" aria-label=\"KPI Table\">\r\n      <table class=\"kpi-table\">\r\n        <thead>\r\n          <tr>\r\n            <th>\u0634\u0627\u062e\u0635<\/th>\r\n            <th>\u062a\u0639\u0631\u06cc\u0641<\/th>\r\n            <th>\u06a9\u0627\u0631\u0628\u0631\u062f \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc<\/th>\r\n          <\/tr>\r\n        <\/thead>\r\n        <tbody>\r\n          <tr>\r\n            <td>CTR<\/td>\r\n            <td>\u062f\u0631\u0635\u062f \u06a9\u0644\u06cc\u06a9 \u0646\u0633\u0628\u062a \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634<\/td>\r\n            <td>\u06a9\u06cc\u0641\u06cc\u062a \u0647\u0648\u06a9\/\u067e\u06cc\u0627\u0645\u061b CTR \u067e\u0627\u06cc\u06cc\u0646 \u21d2 \u0628\u0627\u0632\u0637\u0631\u0627\u062d\u06cc \u062e\u0644\u0627\u0642\u0647<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>CPC\/CPM<\/td>\r\n            <td>\u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \/ \u0647\u0632\u0627\u0631 \u0646\u0645\u0627\u06cc\u0634<\/td>\r\n            <td>\u06a9\u0627\u0631\u0627\u06cc\u06cc \u062e\u0631\u06cc\u062f \u0631\u0633\u0627\u0646\u0647\u061b \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>Conversion Rate<\/td>\r\n            <td>\u062f\u0631\u0635\u062f \u062a\u0628\u062f\u06cc\u0644 \u0627\u0632 \u06a9\u0644\u06cc\u06a9<\/td>\r\n            <td>\u06a9\u06cc\u0641\u06cc\u062a \u0644\u0646\u062f\u06cc\u0646\u06af\/\u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u061b \u062a\u0633\u062a \u0641\u0631\u0645\/CTA<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>CPA\/CAC<\/td>\r\n            <td>\u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0627\u0642\u062f\u0627\u0645\/\u0645\u0634\u062a\u0631\u06cc<\/td>\r\n            <td>\u0645\u0631\u0632 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc\u061b \u0633\u0642\u0641 \u0647\u0632\u06cc\u0646\u0647 \u0642\u0627\u0628\u0644 \u0642\u0628\u0648\u0644<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>ROAS<\/td>\r\n            <td>\u0646\u0633\u0628\u062a \u062f\u0631\u0622\u0645\u062f \u0628\u0647 \u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a<\/td>\r\n            <td>\u062a\u062e\u0635\u06cc\u0635 \u0628\u0648\u062f\u062c\u0647 \u0628\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0633\u0648\u062f\u0622\u0648\u0631<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>LTV<\/td>\r\n            <td>\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<\/td>\r\n            <td>\u0642\u0627\u0628\u0644\u06cc\u062a \u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0642\u0641 CAC \u0628\u0631 \u0627\u0633\u0627\u0633 \u062d\u0627\u0634\u06cc\u0647 \u0633\u0648\u062f<\/td>\r\n          <\/tr>\r\n        <\/tbody>\r\n      <\/table>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- \u06a9\u06cc\u0633 \u0627\u0633\u062a\u0627\u062f\u06cc -->\r\n  <div class=\"ex-case\">\r\n    <article class=\"ex-card wide\">\r\n      <span class=\"ex-topbar\"><\/span>\r\n      <h3>\u06a9\u06cc\u0633\u200c\u0627\u0633\u062a\u0627\u062f\u06cc: \u06a9\u0645\u067e\u06cc\u0646 \u0646\u0635\u0628 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646<\/h3>\r\n      <div class=\"case-grid\">\r\n        <div>\r\n          <ul class=\"ex-list\">\r\n            <li><strong>\u0647\u062f\u0641:<\/strong> \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0635\u0628 \u0627\u067e<\/li>\r\n            <li><strong>\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627:<\/strong> \u0648\u06cc\u062f\u0626\u0648 \u0639\u0645\u0648\u062f\u06cc \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 + Google UAC<\/li>\r\n            <li><strong>\u0628\u0648\u062f\u062c\u0647 \u062a\u0633\u062a:<\/strong> \u06f1\u06f5\u066a \u0627\u0632 \u06a9\u0644<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n        <div>\r\n          <ul class=\"ex-list\">\r\n            <li><strong>CTR \u0648\u06cc\u062f\u0626\u0648 \u06f1\u06f5\u062b:<\/strong> \u06f2.\u06f8\u066a<\/li>\r\n            <li><strong>CPI:<\/strong> \u06a9\u0627\u0647\u0634 \u0627\u0632 \u06f1\u06f4,\u06f0\u06f0\u06f0 \u0628\u0647 \u06f9,000 \u062a\u0648\u0645\u0627\u0646<\/li>\r\n            <li><strong>Day-7 Retention:<\/strong> +\u06f2\u06f5\u066a \u0646\u0633\u0628\u062a \u0628\u0647 \u06a9\u0645\u067e\u06cc\u0646 \u0642\u0628\u0644\u06cc<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n      <\/div>\r\n      <p class=\"case-note\">\u0646\u062a\u0627\u06cc\u062c \u0641\u0648\u0642 \u0628\u0627 \u0627\u062c\u0631\u0627\u06cc \u062a\u0633\u062a \u062e\u0644\u0627\u0642\u0647\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0648\u062f\u062c\u0647 \u0648 \u0647\u0645\u200c\u062e\u0648\u0627\u0646\u06cc \u067e\u06cc\u0627\u0645 \u0628\u0627 \u0644\u0646\u062f\u06cc\u0646\u06af \u0628\u0647\u200c\u062f\u0633\u062a \u0622\u0645\u062f.<\/p>\r\n    <\/article>\r\n  <\/div>\r\n<\/section>\r\n\r\n<style>\r\n:root{\r\n  --ex-primary:#D54422;\r\n  --ex-primary-dark:#AA382D;\r\n  --ex-bg:#fafafa;\r\n  --ex-card:#ffffff;\r\n  --ex-text:#222;\r\n  --ex-muted:#666;\r\n  --ex-radius:18px;\r\n  --ex-shadow:0 10px 26px rgba(0,0,0,.10);\r\n}\r\n\r\n\/* Section Base *\/\r\n.exec-launch{\r\n  padding:72px 6%;\r\n  background:\r\n    radial-gradient(1200px 220px at 100% -10%, rgba(213,68,34,.06), transparent 60%),\r\n    radial-gradient(900px 200px at 0% 110%, rgba(170,56,45,.06), transparent 60%),\r\n    var(--ex-bg);\r\n  text-align:center; font-family:inherit;\r\n}\r\n.ex-head h2{ margin:0 0 8px; font-size:28px; font-weight:900; color:var(--ex-text); }\r\n.ex-sub{ margin:0 0 36px; font-size:14px; color:var(--ex-muted); line-height:1.9; }\r\n\r\n\/* Grid & Cards *\/\r\n.ex-grid{\r\n  display:grid; gap:26px; max-width:1100px; margin:0 auto 26px;\r\n  grid-template-columns:repeat(auto-fit,minmax(300px,1fr));\r\n}\r\n.ex-card{\r\n  position:relative; background:var(--ex-card); border-radius:var(--ex-radius);\r\n  box-shadow:var(--ex-shadow); padding:22px 20px; text-align:right;\r\n  border:1px solid rgba(0,0,0,.04);\r\n  transition:transform .35s ease, box-shadow .35s ease;\r\n}\r\n.ex-card:hover{ transform:translateY(-6px); box-shadow:0 16px 34px rgba(0,0,0,.12); }\r\n.ex-card.wide{ max-width:1100px; margin:0 auto; }\r\n.ex-topbar{\r\n  position:absolute; inset-inline:0; top:0; height:6px;\r\n  background:linear-gradient(90deg,var(--ex-primary),var(--ex-primary-dark));\r\n  border-radius:var(--ex-radius) var(--ex-radius) 0 0;\r\n}\r\n.ex-card h3{ margin:6px 0 12px; font-size:18px; font-weight:900; color:var(--ex-text); }\r\n\r\n\/* Lists & Steps *\/\r\n.ex-steps{ margin:0; padding:0 18px; }\r\n.ex-steps li{ font-size:14px; color:#444; line-height:1.9; }\r\n.ex-list{ margin:0; padding:0 18px; }\r\n.ex-list li{ font-size:14px; color:#444; line-height:1.9; }\r\n.ex-note{ margin-top:12px; background:#f7f7f7; border:1px solid #eee; border-radius:12px; padding:12px; }\r\n.ex-code{ font-family:ui-monospace,Menlo,monospace; background:#fff; border:1px solid #eee; border-radius:8px; padding:8px 10px; display:inline-block; }\r\n\r\n\/* Code block UTM *\/\r\n.ex-code-wrap{\r\n  background:#fff; border:1px dashed #e6e6e6; border-radius:12px; padding:10px 12px; margin:8px 0 6px;\r\n  box-shadow:0 6px 18px rgba(0,0,0,.05);\r\n}\r\n.ex-code-wrap code{ font-family:ui-monospace,Menlo,monospace; font-size:13px; color:#333; }\r\n\r\n\/* Checklist *\/\r\n.ex-check .check-grid{\r\n  display:grid; gap:10px; grid-template-columns:repeat(auto-fit,minmax(220px,1fr));\r\n}\r\n.chk{ display:flex; align-items:center; gap:8px; font-size:14px; color:#444; background:#fff; padding:10px 12px; border-radius:10px; border:1px solid #eee; }\r\n\r\n\/* Budget Mix Bar *\/\r\n.ex-mix{ margin-top:12px; }\r\n.ex-mix .bar{\r\n  display:grid; grid-template-columns:2fr 8fr;\r\n  border:1px solid rgba(0,0,0,.06); border-radius:999px; overflow:hidden; box-shadow:var(--ex-shadow);\r\n}\r\n.ex-mix .bar span{ display:block; text-align:center; font-weight:800; font-size:13px; color:#fff; padding:10px 14px; }\r\n.ex-mix .bar .test{ background:linear-gradient(135deg,var(--ex-primary),var(--ex-primary-dark)); }\r\n.ex-mix .bar .scale{ background:#e9e9e9; color:#444; }\r\n.mix-note{ font-size:12.5px; color:#777; margin-top:8px; }\r\n\r\n\/* KPI Table *\/\r\n.ex-kpi{ max-width:1100px; margin:0 auto 26px; text-align:right; }\r\n.ex-kpi h3{ margin:0 0 12px; font-size:18px; font-weight:900; color:var(--ex-text); }\r\n.kpi-table-wrap{ overflow:auto; border-radius:16px; box-shadow:var(--ex-shadow); background:#fff; }\r\n.kpi-table{ width:100%; min-width:720px; border-collapse:separate; border-spacing:0; }\r\n.kpi-table thead th{\r\n  background:linear-gradient(90deg,var(--ex-primary),var(--ex-primary-dark));\r\n  color:#fff; padding:14px 16px; font-weight:800; font-size:14px; text-align:right;\r\n}\r\n.kpi-table thead th:first-child{ border-top-right-radius:16px; }\r\n.kpi-table thead th:last-child{ border-top-left-radius:16px; }\r\n.kpi-table td, .kpi-table th{ padding:14px 16px; border-bottom:1px solid #eee; font-size:14px; color:#444; }\r\n.kpi-table tbody tr:last-child td{ border-bottom:none; }\r\n\r\n\/* Case Study *\/\r\n.ex-case .case-grid{\r\n  display:grid; gap:16px; grid-template-columns:repeat(auto-fit,minmax(260px,1fr));\r\n}\r\n.case-note{ margin-top:8px; font-size:13.5px; color:#555; }\r\n\r\n\/* Responsive *\/\r\n@media (max-width:767px){\r\n  .exec-launch{ padding:56px 4%; }\r\n  .ex-head h2{ font-size:24px; }\r\n}\r\n<\/style>\r\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d092c9 elementor-widget elementor-widget-html\" data-id=\"8d092c9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"measure-opt\" dir=\"rtl\" aria-labelledby=\"mo-title\">\r\n  <div class=\"mo-head\">\r\n    <h2 id=\"mo-title\">\u0633\u0646\u062c\u0634 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc (Measurement &amp; Optimization)<\/h2>\r\n    <p class=\"mo-sub\">\u062a\u0639\u0631\u06cc\u0641 \u062e\u0637 \u0645\u0628\u0646\u0627\u060c \u062f\u0631\u062e\u062a KPI\u060c \u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646\u060c \u0686\u0631\u062e\u0647 \u062a\u0633\u062a \u0648 \u0627\u0633\u06a9\u06cc\u0644 \u0647\u0648\u0634\u0645\u0646\u062f<\/p>\r\n  <\/div>\r\n\r\n  <!-- \u062e\u0637 \u0645\u0628\u0646\u0627 \u0648 \u0647\u062f\u0641 \u06af\u0630\u0627\u0631\u06cc -->\r\n  <div class=\"mo-grid\">\r\n    <article class=\"mo-card\">\r\n      <span class=\"mo-topbar\"><\/span>\r\n      <h3>\u062e\u0637 \u0645\u0628\u0646\u0627 (Baseline) \u0648 \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u0639\u062f\u062f\u06cc<\/h3>\r\n      <ul class=\"mo-list\">\r\n        <li>\u062b\u0628\u062a \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u06f3\u06f0 \u0631\u0648\u0632 \u0627\u062e\u06cc\u0631 \u0628\u0631\u0627\u06cc CTR\u060c CPC\u060c CPA\u060c CVR\u060c ROAS<\/li>\r\n        <li>\u062a\u0639\u06cc\u06cc\u0646 \u0628\u0627\u0632\u0647 \u00ab\u062d\u062f \u0642\u0627\u0628\u0644\u200c\u0642\u0628\u0648\u0644\u00bb \u0648 \u00ab\u0647\u062f\u0641 \u0622\u0631\u0645\u0627\u0646\u06cc\u00bb \u0628\u0631\u0627\u06cc \u0647\u0631 KPI<\/li>\r\n        <li>\u0646\u0645\u0648\u0646\u0647 \u0647\u062f\u0641: CTR \u2265 1.5\u066a | CPC \u2264 12,000 | CVR \u2265 3\u066a | ROAS \u2265 3.0<\/li>\r\n      <\/ul>\r\n      <div class=\"mo-note\">\r\n        <b>\u06cc\u0627\u062f\u0622\u0648\u0631\u06cc:<\/b> \u0627\u0647\u062f\u0627\u0641 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0635\u0646\u0639\u062a \u0648 \u0686\u0631\u062e\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0646\u06cc\u062f.\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <!-- \u062f\u0631\u062e\u062a KPI -->\r\n    <article class=\"mo-card\">\r\n      <span class=\"mo-topbar\"><\/span>\r\n      <h3>\u062f\u0631\u062e\u062a KPI (Metric Tree)<\/h3>\r\n      <div class=\"tree-wrap\" aria-label=\"Metric Tree\">\r\n<pre class=\"tree\">\r\nRevenue\r\n \u251c\u2500 Traffic\r\n \u2502   \u2514\u2500 CTR \u00d7 CPC\/CPM (\u0647\u0632\u06cc\u0646\u0647 \u062f\u0633\u062a\u0631\u0633\u06cc)\r\n \u251c\u2500 CVR (\u062a\u0628\u062f\u06cc\u0644)\r\n \u2502   \u2514\u2500 \u0644\u0646\u062f\u06cc\u0646\u06af \u00d7 \u0641\u0631\u0645 \u00d7 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\r\n \u2514\u2500 AOV (\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0633\u0641\u0627\u0631\u0634)\r\n<\/pre>\r\n<pre class=\"tree\">\r\n\u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 (CPA) = Spend \u00f7 Conversions\r\nROAS = Revenue \u00f7 Spend\r\nCVR = Conversions \u00f7 Clicks\r\n<\/pre>\r\n      <\/div>\r\n    <\/article>\r\n  <\/div>\r\n\r\n  <!-- \u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u0648 \u067e\u0646\u062c\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc -->\r\n  <div class=\"mo-grid\">\r\n    <article class=\"mo-card\">\r\n      <span class=\"mo-topbar\"><\/span>\r\n      <h3>\u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u0648 \u067e\u0646\u062c\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc<\/h3>\r\n      <ul class=\"mo-list\">\r\n        <li>Last Click \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645 \u0633\u0631\u06cc\u0639\u060c \u0627\u0645\u0627 \u06a9\u0645\u200c\u0628\u0631\u0622\u0648\u0631\u062f \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0627\u062f\u0633\u062a\u06cc<\/li>\r\n        <li>Position-based \/ Data-driven \u0628\u0631\u0627\u06cc \u062a\u0631\u06a9\u06cc\u0628 \u0686\u0646\u062f\u06a9\u0627\u0646\u0627\u0644\u0647 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631<\/li>\r\n        <li>\u067e\u0646\u062c\u0631\u0647 \u06f7 \u062a\u0627 \u06f3\u06f0 \u0631\u0648\u0632\u0647 \u0631\u0627 \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 B2C\/B2B \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0646\u06cc\u062f<\/li>\r\n      <\/ul>\r\n    <\/article>\r\n\r\n    <!-- \u067e\u0631\u062a\u0641\u0648\u06cc \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627 -->\r\n    <article class=\"mo-card\">\r\n      <span class=\"mo-topbar\"><\/span>\r\n      <h3>\u0622\u0646\u0627\u0644\u06cc\u0632 \u067e\u0631\u062a\u0641\u0648\u06cc \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627<\/h3>\r\n      <ul class=\"mo-list\">\r\n        <li>\u0645\u0642\u0627\u06cc\u0633\u0647 \u0647\u0641\u062a\u06af\u06cc CTR\u060c CPC\u060c CVR\u060c CPA\u060c ROAS \u0647\u0631 \u06a9\u0627\u0646\u0627\u0644<\/li>\r\n        <li>\u0628\u0648\u062f\u062c\u0647 \u0628\u0631 \u0645\u0628\u0646\u0627\u06cc \u0642\u0627\u0646\u0648\u0646 80\/20: \u062a\u0645\u0631\u06a9\u0632 \u0631\u0648\u06cc \u062a\u0631\u06a9\u06cc\u0628\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f\u0647<\/li>\r\n        <li>\u0631\u062f\u06cc\u0627\u0628\u06cc \u062e\u0633\u062a\u06af\u06cc \u062e\u0644\u0627\u0642\u0647 \u0628\u0627 \u06a9\u0646\u062a\u0631\u0644 Frequency<\/li>\r\n      <\/ul>\r\n    <\/article>\r\n  <\/div>\r\n\r\n  <!-- \u0686\u0631\u062e\u0647 \u062a\u0633\u062a -->\r\n  <div class=\"mo-test\">\r\n    <article class=\"mo-card wide\">\r\n      <span class=\"mo-topbar\"><\/span>\r\n      <h3>\u0686\u0631\u062e\u0647 \u062a\u0633\u062a \u0648 \u062a\u06a9\u0631\u0627\u0631 (Experimentation Cadence)<\/h3>\r\n      <div class=\"cadence\">\r\n        <div class=\"phase\">\r\n          <div class=\"p-head\">\u0631\u0648\u0632 \u06f1\u2013\u06f2<\/div>\r\n          <div class=\"p-body\">\u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647 \u0627\u0648\u0644\u06cc\u0647 \u0648 \u0633\u0644\u0627\u0645\u062a \u062a\u06af\u06cc\u0646\u06af\/UTM<\/div>\r\n        <\/div>\r\n        <div class=\"phase\">\r\n          <div class=\"p-head\">\u0631\u0648\u0632 \u06f3\u2013\u06f5<\/div>\r\n          <div class=\"p-body\">A\/B \u0631\u0648\u06cc \u00ab\u0647\u0648\u06a9\u00bb \u06cc\u0627 \u00ab\u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u00bb \u0628\u0627 \u0628\u0648\u062f\u062c\u0647 \u0628\u0631\u0627\u0628\u0631<\/div>\r\n        <\/div>\r\n        <div class=\"phase\">\r\n          <div class=\"p-head\">\u0631\u0648\u0632 \u06f6\u2013\u06f7<\/div>\r\n          <div class=\"p-body\">\u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u0648\u062f\u062c\u0647 \u0628\u0647 \u0628\u0631\u0646\u062f\u0647\u200c\u0647\u0627 + \u062a\u0639\u0631\u06cc\u0641 \u062a\u0633\u062a \u0628\u0639\u062f\u06cc<\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <div class=\"matrix\" aria-label=\"Creative Test Matrix\">\r\n        <div class=\"cell head\"> <\/div>\r\n        <div class=\"cell head\">Offer A<\/div>\r\n        <div class=\"cell head\">Offer B<\/div>\r\n\r\n        <div class=\"cell head\">Hook A<\/div>\r\n        <div class=\"cell\">A1<br><span>Hook A + Offer A<\/span><\/div>\r\n        <div class=\"cell\">A2<br><span>Hook A + Offer B<\/span><\/div>\r\n\r\n        <div class=\"cell head\">Hook B<\/div>\r\n        <div class=\"cell\">B1<br><span>Hook B + Offer A<\/span><\/div>\r\n        <div class=\"cell\">B2<br><span>Hook B + Offer B<\/span><\/div>\r\n      <\/div>\r\n\r\n      <ul class=\"mo-list tight\">\r\n        <li>\u062d\u062f\u0627\u0642\u0644 \u062f\u0627\u062f\u0647 \u0645\u0639\u0646\u0627\u062f\u0627\u0631: \u0647\u0631 \u0648\u0627\u0631\u06cc\u0627\u0646\u062a 300\u2013500 \u06a9\u0644\u06cc\u06a9 \u06cc\u0627 30\u201350 \u062a\u0628\u062f\u06cc\u0644<\/li>\r\n        <li>\u0641\u0642\u0637 \u06cc\u06a9 \u0645\u062a\u063a\u06cc\u0631 \u0627\u0635\u0644\u06cc \u0631\u0627 \u062f\u0631 \u0647\u0631 \u062a\u0633\u062a \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u06cc\u062f<\/li>\r\n        <li>\u0645\u0639\u06cc\u0627\u0631 \u062a\u0635\u0645\u06cc\u0645: CTR\u060c CPC\u060c CVR\u060c CPA\/ROAS<\/li>\r\n      <\/ul>\r\n    <\/article>\r\n  <\/div>\r\n\r\n  <!-- \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u062e\u0644\u0627\u0642\u0647 \u0648 \u0644\u0646\u062f\u06cc\u0646\u06af -->\r\n  <div class=\"mo-grid\">\r\n    <article class=\"mo-card\">\r\n      <span class=\"mo-topbar\"><\/span>\r\n      <h3>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u062e\u0644\u0627\u0642\u0647<\/h3>\r\n      <ul class=\"mo-list\">\r\n        <li>CTR \u067e\u0627\u06cc\u06cc\u0646 \u2192 \u062a\u063a\u06cc\u06cc\u0631 \u0647\u0648\u06a9\/\u062a\u06cc\u062a\u0631\/\u0641\u0631\u06cc\u0645 \u0627\u0648\u0644 \u0648\u06cc\u062f\u0626\u0648<\/li>\r\n        <li>CTR \u062e\u0648\u0628 \u0648\u0644\u06cc CVR \u067e\u0627\u06cc\u06cc\u0646 \u2192 \u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u0644\u0646\u062f\u06cc\u0646\u06af\/\u0641\u0631\u0645\/\u067e\u06cc\u0634\u0646\u0647\u0627\u062f<\/li>\r\n        <li>CPA \u0628\u0627\u0644\u0627 \u2192 \u0628\u0631\u0631\u0633\u06cc \u0645\u062d\u062f\u0648\u062f\u06cc\u062a \u0628\u06cc\u0634\u200c\u0627\u0632\u062d\u062f \u062a\u0627\u0631\u06af\u062a\u06cc\u0646\u06af \u06cc\u0627 \u0636\u0639\u0641 Offer<\/li>\r\n      <\/ul>\r\n    <\/article>\r\n\r\n    <article class=\"mo-card\">\r\n      <span class=\"mo-topbar\"><\/span>\r\n      <h3>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0644\u0646\u062f\u06cc\u0646\u06af<\/h3>\r\n      <ul class=\"mo-list\">\r\n        <li>\u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc < \u06f2 \u062b\u0627\u0646\u06cc\u0647 \u0648 LCP < \u06f2.\u06f5 \u062b\u0627\u0646\u06cc\u0647<\/li>\r\n        <li>\u06a9\u0627\u0647\u0634 \u0641\u06cc\u0644\u062f\u0647\u0627\u06cc \u0641\u0631\u0645\u061b \u0647\u0631 \u0641\u06cc\u0644\u062f \u0627\u0636\u0627\u0641\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06f5\u2013\u06f1\u06f5\u066a \u0627\u0632 CVR \u0628\u06a9\u0627\u0647\u062f<\/li>\r\n        <li>\u0627\u062b\u0628\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0646\u0632\u062f\u06cc\u06a9 CTA (\u0644\u0648\u06af\u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0627\u0645\u062a\u06cc\u0627\u0632\u060c \u0646\u0642\u0644\u200c\u0642\u0648\u0644)<\/li>\r\n      <\/ul>\r\n    <\/article>\r\n  <\/div>\r\n\r\n  <!-- \u0627\u0633\u06a9\u06cc\u0644 \u0628\u0648\u062f\u062c\u0647 \u0648 \u067e\u0627\u06cc\u0634 \u0646\u0627\u0647\u0646\u062c\u0627\u0631\u06cc -->\r\n  <div class=\"mo-grid\">\r\n    <article class=\"mo-card\">\r\n      <span class=\"mo-topbar\"><\/span>\r\n      <h3>\u0627\u0633\u06a9\u06cc\u0644 \u062a\u062f\u0631\u06cc\u062c\u06cc \u0628\u0648\u062f\u062c\u0647<\/h3>\r\n      <ul class=\"mo-list\">\r\n        <li>\u0627\u0641\u0632\u0627\u06cc\u0634 \u06f1\u06f5\u2013\u06f3\u06f0\u066a \u0647\u0631 \u06f2\u2013\u06f3 \u0631\u0648\u0632 (\u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0634\u0648\u06a9 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645)<\/li>\r\n        <li>\u06a9\u0646\u062a\u0631\u0644 \u0641\u0631\u06a9\u0627\u0646\u0633 \u0646\u0645\u0627\u06cc\u0634 \u0648 \u062e\u0633\u062a\u06af\u06cc \u062e\u0644\u0627\u0642\u0647<\/li>\r\n        <li>\u062d\u0641\u0638 \u0633\u0647\u0645 \u062a\u0633\u062a \u0645\u062f\u0627\u0648\u0645 \u0628\u0631\u0627\u06cc \u06a9\u0634\u0641 \u0628\u0631\u0646\u062f\u0647\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f<\/li>\r\n      <\/ul>\r\n    <\/article>\r\n\r\n    <article class=\"mo-card\">\r\n      <span class=\"mo-topbar\"><\/span>\r\n      <h3>\u067e\u0627\u06cc\u0634 \u0646\u0627\u0647\u0646\u062c\u0627\u0631\u06cc\u200c\u0647\u0627 (Anomaly Detection)<\/h3>\r\n      <table class=\"alert-table\" aria-label=\"\u0622\u0633\u062a\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0647\u0634\u062f\u0627\u0631\">\r\n        <thead>\r\n          <tr>\r\n            <th>\u0634\u0627\u062e\u0635<\/th>\r\n            <th>\u0622\u0633\u062a\u0627\u0646\u0647 \u0647\u0634\u062f\u0627\u0631<\/th>\r\n            <th>\u0627\u0642\u062f\u0627\u0645 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc<\/th>\r\n          <\/tr>\r\n        <\/thead>\r\n        <tbody>\r\n          <tr>\r\n            <td>CTR<\/td>\r\n            <td>< 0.6\u066a \u0628\u0631\u0627\u06cc \u06f2 \u0631\u0648\u0632<\/td>\r\n            <td>\u0628\u0627\u0632\u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06a9\/\u062a\u06cc\u062a\u0631\u060c \u062a\u0633\u062a \u062e\u0644\u0627\u0642\u0647 \u062c\u062f\u06cc\u062f<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>CPC<\/td>\r\n            <td>> \u0622\u0633\u062a\u0627\u0646\u0647 \u062a\u0627\u0631\u06cc\u062e\u06cc \u06f1\u06f4 \u0631\u0648\u0632\u0647<\/td>\r\n            <td>\u062a\u063a\u06cc\u06cc\u0631 \u062a\u0627\u0631\u06af\u062a\u06cc\u0646\u06af\/\u0628\u06cc\u062f\u060c \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>ROAS<\/td>\r\n            <td>< 1.5 \u0628\u0631\u0627\u06cc \u06f3 \u0631\u0648\u0632<\/td>\r\n            <td>\u062a\u0648\u0642\u0641\/\u0628\u0627\u0632\u0637\u0631\u0627\u062d\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u06cc\u0627 \u0644\u0646\u062f\u06cc\u0646\u06af<\/td>\r\n          <\/tr>\r\n        <\/tbody>\r\n      <\/table>\r\n    <\/article>\r\n  <\/div>\r\n<\/section>\r\n\r\n<style>\r\n:root{\r\n  --mo-primary:#D54422;\r\n  --mo-primary-dark:#AA382D;\r\n  --mo-bg:#fafafa;\r\n  --mo-card:#ffffff;\r\n  --mo-text:#222;\r\n  --mo-muted:#666;\r\n  --mo-radius:18px;\r\n  --mo-shadow:0 10px 26px rgba(0,0,0,.10);\r\n}\r\n\r\n\/* Section Base *\/\r\n.measure-opt{\r\n  padding:72px 6%;\r\n  background:\r\n    radial-gradient(1200px 220px at 100% -10%, rgba(213,68,34,.06), transparent 60%),\r\n    radial-gradient(900px 200px at 0% 110%, rgba(170,56,45,.06), transparent 60%),\r\n    var(--mo-bg);\r\n  text-align:center; font-family:inherit;\r\n}\r\n.mo-head h2{ margin:0 0 8px; font-size:28px; font-weight:900; color:var(--mo-text); }\r\n.mo-sub{ margin:0 0 36px; font-size:14px; color:var(--mo-muted); line-height:1.9; }\r\n\r\n\/* Grid & Cards *\/\r\n.mo-grid{\r\n  display:grid; gap:26px; max-width:1100px; margin:0 auto 26px;\r\n  grid-template-columns:repeat(auto-fit,minmax(300px,1fr));\r\n}\r\n.mo-card{\r\n  position:relative; background:var(--mo-card); border-radius:var(--mo-radius);\r\n  box-shadow:var(--mo-shadow); padding:22px 20px; text-align:right;\r\n  border:1px solid rgba(0,0,0,.04);\r\n  transition:transform .35s ease, box-shadow .35s ease;\r\n}\r\n.mo-card:hover{ transform:translateY(-6px); box-shadow:0 16px 34px rgba(0,0,0,.12); }\r\n.mo-card.wide{ max-width:1100px; margin:0 auto; }\r\n.mo-topbar{\r\n  position:absolute; inset-inline:0; top:0; height:6px;\r\n  background:linear-gradient(90deg,var(--mo-primary),var(--mo-primary-dark));\r\n  border-radius:var(--mo-radius) var(--mo-radius) 0 0;\r\n}\r\n.mo-card h3{ margin:6px 0 12px; font-size:18px; font-weight:900; color:var(--mo-text); }\r\n.mo-list{ margin:0; padding:0 18px; }\r\n.mo-list li{ font-size:14px; color:#444; line-height:1.9; }\r\n.mo-list.tight li{ line-height:1.8; }\r\n.mo-note{ margin-top:12px; background:#f7f7f7; border:1px solid #eee; border-radius:12px; padding:12px; }\r\n\r\n\/* Tree *\/\r\n.tree-wrap{ background:#fff; border:1px dashed #e6e6e6; border-radius:12px; padding:12px; }\r\n.tree{\r\n  margin:0; padding:10px; overflow:auto; white-space:pre-wrap; direction:ltr; text-align:left;\r\n  font-family:ui-monospace,Menlo,monospace; font-size:13px; color:#333; background:#fbfbfb; border-radius:8px;\r\n}\r\n\r\n\/* Cadence & Matrix *\/\r\n.mo-test{ max-width:1100px; margin:0 auto 26px; }\r\n.cadence{ display:grid; gap:12px; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); margin-bottom:14px; }\r\n.phase{ background:#fff; border:1px solid #eee; border-radius:12px; box-shadow:0 8px 18px rgba(0,0,0,.06); }\r\n.p-head{ background:linear-gradient(90deg,var(--mo-primary),var(--mo-primary-dark)); color:#fff; font-weight:800; padding:8px 12px; border-radius:12px 12px 0 0; text-align:center; }\r\n.p-body{ padding:10px 12px; font-size:13.5px; color:#444; text-align:center; }\r\n\r\n.matrix{\r\n  display:grid; grid-template-columns:1fr 1fr 1fr; border-radius:14px; overflow:hidden;\r\n  border:1px solid #eee; background:#fff; box-shadow:0 10px 22px rgba(0,0,0,.08); margin-top:8px;\r\n}\r\n.matrix .cell{\r\n  padding:14px; border-bottom:1px solid #f0f0f0; border-left:1px solid #f0f0f0;\r\n  font-size:13.5px; color:#444; text-align:center;\r\n}\r\n.matrix .cell.head{\r\n  background:linear-gradient(90deg,var(--mo-primary),var(--mo-primary-dark));\r\n  color:#fff; font-weight:800;\r\n}\r\n.matrix .cell span{ display:block; font-size:12px; color:#666; }\r\n\r\n\/* Alert table *\/\r\n.alert-table{ width:100%; border-collapse:separate; border-spacing:0; background:#fff; border-radius:16px; overflow:hidden; box-shadow:var(--mo-shadow); }\r\n.alert-table thead th{\r\n  background:linear-gradient(90deg,var(--mo-primary),var(--mo-primary-dark));\r\n  color:#fff; padding:12px 14px; font-weight:800; font-size:14px; text-align:right;\r\n}\r\n.alert-table td, .alert-table th{ padding:12px 14px; border-bottom:1px solid #eee; font-size:14px; color:#444; }\r\n.alert-table tbody tr:last-child td{ border-bottom:none; }\r\n\r\n\/* Responsive *\/\r\n@media (max-width:900px){\r\n  .matrix{ grid-template-columns:1fr 1fr; }\r\n  .matrix .cell.head:nth-child(3){ display:none; }\r\n}\r\n@media (max-width:767px){\r\n  .measure-opt{ padding:56px 4%; }\r\n  .mo-head h2{ font-size:24px; }\r\n}\r\n<\/style>\r\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c69467 elementor-widget elementor-widget-html\" data-id=\"3c69467\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section style=\"padding:80px 8%; background:#fafafa; direction:rtl;\">\r\n  <div style=\"max-width:950px; margin:0 auto;\">\r\n    \r\n    <!-- \u062a\u06cc\u062a\u0631 -->\r\n    <h2 style=\"font-size:26px; font-weight:800; color:#222; margin-bottom:20px; text-align:center;\">\r\n      \u0645\u0637\u0627\u0644\u0639\u0647 \u0645\u0648\u0631\u062f\u06cc \u0627\u0648\u0644: \u062f\u06cc\u062c\u06cc\u200c\u06a9\u0627\u0644\u0627 \u2013 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0644\u06a9\u200c\u0641\u0631\u0627\u06cc\u062f\u06cc \u06f1\u06f4\u06f0\u06f1\r\n    <\/h2>\r\n    \r\n    <!-- \u062a\u0648\u0636\u06cc\u062d -->\r\n    <p style=\"font-size:15px; line-height:1.9; color:#444; margin-bottom:30px; text-align:justify;\">\r\n      \u062f\u06cc\u062c\u06cc\u200c\u06a9\u0627\u0644\u0627 \u0628\u0627 \u0647\u062f\u0641 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u062f\u0631 \u0628\u0627\u0632\u0647 \u06a9\u0648\u062a\u0627\u0647 \u0686\u0647\u0627\u0631 \u0631\u0648\u0632\u0647\u060c \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0644\u06a9\u200c\u0641\u0631\u0627\u06cc\u062f\u06cc \u06f1\u06f4\u06f0\u06f1 \u0631\u0627 \u0627\u062c\u0631\u0627 \u06a9\u0631\u062f. \r\n      \u0627\u06cc\u0646 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0627 \u0628\u0647\u0631\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0645\u0634\u0627\u0648\u0631\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0648\u062f\u062c\u0647 \u0648 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0647\u062f\u0641 \u062a\u0648\u0627\u0646\u0633\u062a \u0646\u062a\u0627\u06cc\u062c \u062e\u06cc\u0631\u0647\u200c\u06a9\u0646\u0646\u062f\u0647\u200c\u0627\u06cc \u0628\u0647\u200c\u062f\u0633\u062a \u0622\u0648\u0631\u062f.\r\n    <\/p>\r\n    \r\n    <!-- \u0628\u0627\u06a9\u0633 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc -->\r\n    <div style=\"background:#fff; border-radius:14px; padding:25px 30px; box-shadow:0 6px 16px rgba(0,0,0,0.08); margin-bottom:30px;\">\r\n      <h3 style=\"font-size:18px; font-weight:700; margin-bottom:15px; color:#d84325;\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0645\u067e\u06cc\u0646<\/h3>\r\n      <ul style=\"margin:0; padding:0; list-style:none; line-height:2; color:#333; font-size:15px;\">\r\n        <li>\u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0647\u062f\u0641\u0645\u0646\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc<\/li>\r\n        <li>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0648 \u0634\u0628\u06a9\u0647 \u062f\u06cc\u0633\u067e\u0644\u06cc \u06af\u0648\u06af\u0644<\/li>\r\n        <li>\u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0628\u0627 \u062a\u0627\u06cc\u0645\u0631 \u0645\u0639\u06a9\u0648\u0633 \u0648 \u067e\u06cc\u0627\u0645 \u00ab\u0645\u0648\u062c\u0648\u062f\u06cc \u0645\u062d\u062f\u0648\u062f\u00bb<\/li>\r\n        <li>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0648\u062f\u062c\u0647: \u06f7\u06f0\u066a \u0631\u0648\u06cc \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u067e\u0631\u0641\u0631\u0648\u0634 \u0648 \u06f3\u06f0\u066a \u0631\u0648\u06cc \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f<\/li>\r\n      <\/ul>\r\n    <\/div>\r\n    \r\n    <!-- \u062c\u062f\u0648\u0644 KPI -->\r\n    <div style=\"overflow-x:auto;\">\r\n      <table style=\"width:100%; border-collapse:collapse; margin-bottom:30px; font-size:15px;\">\r\n        <thead>\r\n          <tr style=\"background:#d84325; color:#fff; text-align:center;\">\r\n            <th style=\"padding:12px;\">\u0634\u0627\u062e\u0635<\/th>\r\n            <th style=\"padding:12px;\">\u0642\u0628\u0644 \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646<\/th>\r\n            <th style=\"padding:12px;\">\u0628\u0639\u062f \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646<\/th>\r\n            <th style=\"padding:12px;\">\u062a\u063a\u06cc\u06cc\u0631<\/th>\r\n          <\/tr>\r\n        <\/thead>\r\n        <tbody>\r\n          <tr style=\"text-align:center; background:#fff;\">\r\n            <td style=\"padding:12px; border-bottom:1px solid #eee;\">\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR)<\/td>\r\n            <td style=\"padding:12px; border-bottom:1px solid #eee;\">\u06f1.\u06f2\u066a<\/td>\r\n            <td style=\"padding:12px; border-bottom:1px solid #eee;\">\u06f3.\u06f4\u066a<\/td>\r\n            <td style=\"padding:12px; border-bottom:1px solid #eee; color:#27ae60; font-weight:700;\">+\u06f1\u06f8\u06f3\u066a<\/td>\r\n          <\/tr>\r\n          <tr style=\"text-align:center; background:#f9f9f9;\">\r\n            <td style=\"padding:12px; border-bottom:1px solid #eee;\">CAC (\u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc)<\/td>\r\n            <td style=\"padding:12px; border-bottom:1px solid #eee;\">\u06f1\u06f0\u06f0\u066a<\/td>\r\n            <td style=\"padding:12px; border-bottom:1px solid #eee;\">\u06f8\u06f0\u066a<\/td>\r\n            <td style=\"padding:12px; border-bottom:1px solid #eee; color:#27ae60; font-weight:700;\">\u06f2\u06f0\u066a \u06a9\u0627\u0647\u0634<\/td>\r\n          <\/tr>\r\n          <tr style=\"text-align:center; background:#fff;\">\r\n            <td style=\"padding:12px; border-bottom:1px solid #eee;\">\u0641\u0631\u0648\u0634 \u0631\u0648\u0632\u0627\u0646\u0647<\/td>\r\n            <td style=\"padding:12px; border-bottom:1px solid #eee;\">\u06f1x<\/td>\r\n            <td style=\"padding:12px; border-bottom:1px solid #eee;\">\u06f4.\u06f5x<\/td>\r\n            <td style=\"padding:12px; border-bottom:1px solid #eee; color:#27ae60; font-weight:700;\">\u06f4.\u06f5 \u0628\u0631\u0627\u0628\u0631<\/td>\r\n          <\/tr>\r\n          <tr style=\"text-align:center; background:#f9f9f9;\">\r\n            <td style=\"padding:12px;\">ROAS<\/td>\r\n            <td style=\"padding:12px;\">\u06f1.\u06f5x<\/td>\r\n            <td style=\"padding:12px;\">\u06f5.\u06f7x<\/td>\r\n            <td style=\"padding:12px; color:#27ae60; font-weight:700;\">\u06f3\u06f8\u06f0\u066a \u0631\u0634\u062f<\/td>\r\n          <\/tr>\r\n        <\/tbody>\r\n      <\/table>\r\n    <\/div>\r\n    \r\n    <!-- \u062f\u0631\u0633 \u06a9\u0644\u06cc\u062f\u06cc -->\r\n    <div style=\"background:#fef3f2; border-right:6px solid #d84325; padding:20px 25px; border-radius:10px;\">\r\n      <strong style=\"color:#d84325; font-size:15px;\">\u062f\u0631\u0633 \u06a9\u0644\u06cc\u062f\u06cc:<\/strong>\r\n      <p style=\"margin:10px 0 0; font-size:14px; color:#444; line-height:1.8;\">\r\n        \u062a\u0631\u06a9\u06cc\u0628 <strong>\u0644\u0646\u062f\u06cc\u0646\u06af \u0627\u062e\u062a\u0635\u0627\u0635\u06cc<\/strong>\u060c <strong>\u062a\u0642\u0633\u06cc\u0645 \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0648\u062f\u062c\u0647<\/strong> \u0648 <strong>\u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0645\u0634\u062a\u0631\u06cc<\/strong> \r\n        \u0628\u0627\u0639\u062b \u0634\u062f \u062f\u06cc\u062c\u06cc\u200c\u06a9\u0627\u0644\u0627 \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0647 \u06a9\u0648\u062a\u0627\u0647 \u0631\u06a9\u0648\u0631\u062f \u0641\u0631\u0648\u0634 \u062c\u062f\u06cc\u062f \u062b\u0628\u062a \u06a9\u0646\u062f.\r\n      <\/p>\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ed5c5 elementor-widget elementor-widget-html\" data-id=\"18ed5c5\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"case-nike\" dir=\"rtl\" aria-labelledby=\"nk-title\">\r\n  <div class=\"nk-head\">\r\n    <h2 id=\"nk-title\">\u0645\u0637\u0627\u0644\u0639\u0647 \u0645\u0648\u0631\u062f\u06cc \u062f\u0648\u0645: \u0646\u0627\u06cc\u06a9 \u2014 \u0627\u0633\u062a\u0648\u0631\u06cc\u200c\u062a\u0644\u06cc\u0646\u06af \u06a9\u0647 \u0641\u0631\u0648\u0634 \u0631\u0627 \u0645\u0639\u0646\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f<\/h2>\r\n    <p class=\"nk-sub\">\u0631\u0648\u0627\u06cc\u062a \u0648\u0627\u062d\u062f\u060c UGC \u0647\u062f\u0641\u0645\u0646\u062f\u060c \u0648 \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u067e\u06cc\u0627\u0645 \u062f\u0631 \u062a\u0645\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u0627\u0645\u0644 \u0648 \u062a\u0628\u062f\u06cc\u0644<\/p>\r\n  <\/div>\r\n\r\n  <!-- \u0627\u0647\u062f\u0627\u0641 \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc -->\r\n  <div class=\"nk-grid\">\r\n    <article class=\"nk-card\">\r\n      <span class=\"nk-topbar\"><\/span>\r\n      <h3>\u0647\u062f\u0641 \u06a9\u0645\u067e\u06cc\u0646<\/h3>\r\n      <ul class=\"nk-list\">\r\n        <li>\u062a\u0642\u0648\u06cc\u062a \u062c\u0627\u06cc\u06af\u0627\u0647 \u0627\u062d\u0633\u0627\u0633\u06cc \u0628\u0631\u0646\u062f \u0648 \u06af\u0641\u062a\u200c\u0648\u06af\u0648 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0646\u0627\u06cc\u06a9<\/li>\r\n        <li>\u062d\u0641\u0638 \u0631\u0634\u062f \u0641\u0631\u0648\u0634 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0627 \u0631\u0648\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634<\/li>\r\n      <\/ul>\r\n    <\/article>\r\n\r\n    <article class=\"nk-card\">\r\n      <span class=\"nk-topbar\"><\/span>\r\n      <h3>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc<\/h3>\r\n      <ul class=\"nk-list\">\r\n        <li>\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0627\u0633\u062a\u0648\u0631\u06cc\u200c\u062a\u0644\u06cc\u0646\u06af \u0628\u0647\u200c\u062c\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u0635\u0631\u0641\u0650 \u0645\u062d\u0635\u0648\u0644<\/li>\r\n        <li>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0631\u0648\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0648\u0631\u0632\u0634\u06a9\u0627\u0631\u0627\u0646 \u0648 \u0628\u0627\u0632\u06af\u0634\u062a\u200c\u0647\u0627<\/li>\r\n        <li>UGC \u0633\u0627\u062e\u062a\u0627\u0631\u0645\u0646\u062f \u0628\u0627 \u0686\u0627\u0644\u0634 \u0647\u0634\u062a\u06af\u06cc \u0648 \u0628\u0627\u0632\u0646\u0634\u0631 \u0628\u0647\u062a\u0631\u06cc\u0646\u200c\u0647\u0627<\/li>\r\n        <li>\u062d\u0641\u0638 \u067e\u06cc\u0627\u0645 \u0648\u0627\u062d\u062f \u0648 CTA \u06cc\u06a9\u0633\u0627\u0646 \u062f\u0631 \u0647\u0645\u0647 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633<\/li>\r\n      <\/ul>\r\n    <\/article>\r\n  <\/div>\r\n\r\n  <!-- \u0627\u062c\u0631\u0627 \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 -->\r\n  <article class=\"nk-card wide\">\r\n    <span class=\"nk-topbar\"><\/span>\r\n    <h3>\u0627\u062c\u0631\u0627 \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627<\/h3>\r\n    <div class=\"nk-cols\">\r\n      <div>\r\n        <ul class=\"nk-list\">\r\n          <li><strong>\u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc:<\/strong> \u0648\u06cc\u062f\u0626\u0648 \u0639\u0645\u0648\u062f\u06cc \u06f9:\u06f1\u06f6\u060c \u0647\u0648\u06a9 \u06f3 \u062b\u0627\u0646\u06cc\u0647\u200c\u0627\u06cc\u060c \u0632\u06cc\u0631\u0646\u0648\u06cc\u0633 \u062f\u0631\u0648\u0646\u200c\u062a\u0635\u0648\u06cc\u0631<\/li>\r\n          <li><strong>\u06cc\u0648\u062a\u06cc\u0648\u0628\/\u062a\u0644\u0648\u06cc\u0632\u06cc\u0648\u0646:<\/strong> \u0646\u0633\u062e\u0647 \u0628\u0644\u0646\u062f\u062a\u0631 \u0628\u0627 \u0631\u0648\u0627\u06cc\u062a \u06a9\u0627\u0645\u0644 \u0648 CTA \u0628\u0647 \u06a9\u0644\u06a9\u0633\u06cc\u0648\u0646 \u0645\u0631\u062a\u0628\u0637<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n      <div>\r\n        <ul class=\"nk-list\">\r\n          <li><strong>\u0627\u06cc\u0645\u06cc\u0644:<\/strong> \u0633\u0627\u0628\u062c\u06a9\u062a \u0627\u062d\u0633\u0627\u0633\u06cc \u06a9\u0648\u062a\u0627\u0647 + \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u0627\u0633\u0627\u0633 \u0633\u0627\u0628\u0642\u0647 \u062e\u0631\u06cc\u062f<\/li>\r\n          <li><strong>\u0644\u0646\u062f\u06cc\u0646\u06af\u200c\u0647\u0627:<\/strong> \u0635\u0641\u062d\u0627\u062a \u062a\u0645\u0627\u062a\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0631\u0648\u0627\u06cc\u062a \u0628\u0627 UVP\u060c \u062f\u0627\u0633\u062a\u0627\u0646 \u0648 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062e\u0631\u06cc\u062f<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n    <\/div>\r\n  <\/article>\r\n\r\n  <!-- KPI \u0647\u0627 -->\r\n  <div class=\"nk-kpi\">\r\n    <h3>\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u067e\u0627\u06cc\u0634<\/h3>\r\n    <div class=\"kpi-table-wrap\" role=\"region\" aria-label=\"Nike KPI Table\">\r\n      <table class=\"kpi-table\">\r\n        <thead>\r\n          <tr>\r\n            <th>\u0634\u0627\u062e\u0635<\/th>\r\n            <th>\u062a\u0639\u0631\u06cc\u0641<\/th>\r\n            <th>\u06a9\u0627\u0631\u0628\u0631\u062f \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc<\/th>\r\n          <\/tr>\r\n        <\/thead>\r\n        <tbody>\r\n          <tr>\r\n            <td>Engagement Rate<\/td>\r\n            <td>\u0646\u0633\u0628\u062a \u062a\u0639\u0627\u0645\u0644 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634\/\u0641\u0627\u0644\u0648\u0626\u0631<\/td>\r\n            <td>\u0633\u0646\u062c\u0634 \u0627\u062b\u0631 \u0631\u0648\u0627\u06cc\u062a \u0646\u0633\u0628\u062a \u0628\u0647 \u067e\u0633\u062a\u200c\u0647\u0627\u06cc \u067e\u0631\u0648\u0645\u0648\u0634\u0646<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>CTR \u0628\u0647 \u0644\u0646\u062f\u06cc\u0646\u06af\u200c\u0647\u0627\u06cc \u062a\u0645\u0627\u062a\u06cc\u06a9<\/td>\r\n            <td>\u06a9\u0644\u06cc\u06a9 \u0627\u0632 \u0648\u06cc\u062f\u0626\u0648\/\u0627\u06cc\u0645\u06cc\u0644 \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0631\u0648\u0627\u06cc\u062a<\/td>\r\n            <td>\u0642\u062f\u0631\u062a \u0627\u062a\u0635\u0627\u0644 \u067e\u06cc\u0627\u0645 \u0628\u0647 \u0627\u0642\u062f\u0627\u0645<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>Conversion Rate<\/td>\r\n            <td>\u062f\u0631\u0635\u062f \u062e\u0631\u06cc\u062f \u0627\u0632 \u0628\u0627\u0632\u062f\u06cc\u062f \u0631\u0648\u0627\u06cc\u062a<\/td>\r\n            <td>\u062a\u0646\u0627\u0633\u0628 \u067e\u06cc\u0627\u0645\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0648 \u0644\u0646\u062f\u06cc\u0646\u06af<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>Brand Search Lift<\/td>\r\n            <td>\u0627\u0641\u0632\u0627\u06cc\u0634 \u062c\u0633\u062a\u062c\u0648\u06cc \u0628\u0631\u0646\u062f<\/td>\r\n            <td>\u0627\u062b\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u062f\u0631 \u0630\u0647\u0646 \u0645\u062e\u0627\u0637\u0628<\/td>\r\n          <\/tr>\r\n          <tr>\r\n            <td>ROAS \u0631\u06cc\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/td>\r\n            <td>\u062f\u0631\u0622\u0645\u062f\/\u0647\u0632\u06cc\u0646\u0647 \u067e\u0633 \u0627\u0632 \u0645\u0648\u0627\u062c\u0647\u0647 \u0628\u0627 \u0631\u0648\u0627\u06cc\u062a<\/td>\r\n            <td>\u0627\u062b\u0631 \u0631\u0648\u0627\u06cc\u062a \u0628\u0631 \u0641\u0627\u0632 \u062a\u0628\u062f\u06cc\u0644<\/td>\r\n          <\/tr>\r\n        <\/tbody>\r\n      <\/table>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- \u0686\u06a9\u200c\u0644\u06cc\u0633\u062a \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc -->\r\n  <article class=\"nk-card wide\">\r\n    <span class=\"nk-topbar\"><\/span>\r\n    <h3>\u0686\u06a9\u200c\u0644\u06cc\u0633\u062a \u0642\u0627\u0628\u0644 \u0627\u062c\u0631\u0627 \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627<\/h3>\r\n    <ol class=\"nk-steps\">\r\n      <li>\u06cc\u06a9 \u062a\u0645 \u0627\u062d\u0633\u0627\u0633\u06cc \u0648\u0627\u062d\u062f \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f (\u0634\u0631\u0648\u0639 \u062f\u0648\u0628\u0627\u0631\u0647\/\u067e\u0634\u062a\u06a9\u0627\u0631\/...)<\/li>\r\n      <li>\u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0627\u0646\u0627\u0644 \u0641\u0631\u0645\u062a \u0631\u0648\u0627\u06cc\u06cc \u0633\u0627\u0632\u06af\u0627\u0631 \u0628\u0633\u0627\u0632\u06cc\u062f (\u06f1\u06f5\u2013\u06f2\u06f0 \u062b\u0627\u0646\u06cc\u0647 \u0639\u0645\u0648\u062f\u06cc\u061b \u06f3\u06f0\u2013\u06f6\u06f0 \u062b\u0627\u0646\u06cc\u0647 \u06cc\u0648\u062a\u06cc\u0648\u0628)<\/li>\r\n      <li>\u06cc\u06a9 \u0644\u0646\u062f\u06cc\u0646\u06af \u0631\u0648\u0627\u06cc\u062a\u06cc \u0628\u0627 UVP\u060c \u062f\u0627\u0633\u062a\u0627\u0646 \u0648 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u0631\u062a\u0628\u0637 \u0628\u0633\u0627\u0632\u06cc\u062f<\/li>\r\n      <li>UGC \u0631\u0627 \u0628\u0627 \u0686\u0627\u0644\u0634 \u0633\u0627\u062f\u0647 \u0648 \u0642\u0648\u0627\u0646\u06cc\u0646 \u0634\u0641\u0627\u0641 \u0641\u0639\u0627\u0644 \u06a9\u0646\u06cc\u062f\u061b \u0628\u0647\u062a\u0631\u06cc\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627\u0632\u0646\u0634\u0631 \u06a9\u0646\u06cc\u062f<\/li>\r\n      <li>Engagement\u060c CTR\u060c CVR \u0648 Lift \u0628\u0631\u0646\u062f \u0631\u0627 \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u067e\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f\u061b \u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 Position-based<\/li>\r\n    <\/ol>\r\n  <\/article>\r\n\r\n  <!-- \u0628\u0627\u06a9\u0633 \u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc -->\r\n  <div class=\"nk-summary\">\r\n    <div class=\"nk-surface\">\r\n      <div class=\"nk-summary-title\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<\/div>\r\n      <p>\u0648\u0642\u062a\u06cc \u0631\u0648\u0627\u06cc\u062a \u0648\u0627\u062d\u062f \u0627\u0632 \u00ab\u0686\u0631\u0627\u00bb\u06cc \u0628\u0631\u0646\u062f \u062f\u0631 \u0647\u0645\u0647 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u062a\u06a9\u0631\u0627\u0631 \u0634\u0648\u062f \u0648 \u0628\u0627 UGC \u0645\u0639\u062a\u0628\u0631 \u062a\u0642\u0648\u06cc\u062a \u06af\u0631\u062f\u062f\u060c \u062a\u0639\u0627\u0645\u0644 \u0628\u0627\u0644\u0627 \u0645\u06cc\u200c\u0631\u0648\u062f\u060c \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a\u200c\u062a\u0631\u06cc \u0648\u0627\u0631\u062f \u0644\u0646\u062f\u06cc\u0646\u06af \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0631\u0634\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<style>\r\n:root{\r\n  --nk-primary:#D54422;\r\n  --nk-primary-dark:#AA382D;\r\n  --nk-bg:#fafafa;\r\n  --nk-card:#ffffff;\r\n  --nk-text:#222;\r\n  --nk-muted:#666;\r\n  --nk-radius:18px;\r\n  --nk-shadow:0 10px 26px rgba(0,0,0,.10);\r\n}\r\n\r\n\/* Base *\/\r\n.case-nike{\r\n  padding:72px 6%;\r\n  background:\r\n    radial-gradient(1200px 220px at 100% -10%, rgba(213,68,34,.06), transparent 60%),\r\n    radial-gradient(900px 200px at 0% 110%, rgba(170,56,45,.06), transparent 60%),\r\n    var(--nk-bg);\r\n  text-align:center; font-family:inherit;\r\n}\r\n.nk-head h2{ margin:0 0 8px; font-size:28px; font-weight:900; color:var(--nk-text); }\r\n.nk-sub{ margin:0 0 36px; font-size:14px; color:var(--nk-muted); line-height:1.9; }\r\n\r\n\/* Grid & Cards *\/\r\n.nk-grid{\r\n  display:grid; gap:26px; max-width:1100px; margin:0 auto 26px;\r\n  grid-template-columns:repeat(auto-fit,minmax(300px,1fr));\r\n}\r\n.nk-card{\r\n  position:relative; background:var(--nk-card); border-radius:var(--nk-radius);\r\n  box-shadow:var(--nk-shadow); padding:22px 20px; text-align:right;\r\n  border:1px solid rgba(0,0,0,.04);\r\n  transition:transform .35s ease, box-shadow .35s ease;\r\n}\r\n.nk-card:hover{ transform:translateY(-6px); box-shadow:0 16px 34px rgba(0,0,0,.12); }\r\n.nk-card.wide{ max-width:1100px; margin:0 auto 26px; }\r\n.nk-topbar{\r\n  position:absolute; inset-inline:0; top:0; height:6px;\r\n  background:linear-gradient(90deg,var(--nk-primary),var(--nk-primary-dark));\r\n  border-radius:var(--nk-radius) var(--nk-radius) 0 0;\r\n}\r\n.nk-card h3{ margin:6px 0 12px; font-size:18px; font-weight:900; color:var(--nk-text); }\r\n.nk-list{ margin:0; padding:0 18px; }\r\n.nk-list li{ font-size:14px; color:#444; line-height:1.9; }\r\n\r\n\/* Two Columns *\/\r\n.nk-cols{ display:grid; gap:14px; grid-template-columns:repeat(2,1fr); }\r\n@media (max-width:900px){ .nk-cols{ grid-template-columns:1fr; } }\r\n\r\n\/* KPI Table *\/\r\n.nk-kpi{ max-width:1100px; margin:0 auto 26px; text-align:right; }\r\n.nk-kpi h3{ margin:0 0 12px; font-size:18px; font-weight:900; color:var(--nk-text); }\r\n.kpi-table-wrap{ overflow:auto; border-radius:16px; box-shadow:var(--nk-shadow); background:#fff; }\r\n.kpi-table{ width:100%; min-width:720px; border-collapse:separate; border-spacing:0; }\r\n.kpi-table thead th{\r\n  background:linear-gradient(90deg,var(--nk-primary),var(--nk-primary-dark));\r\n  color:#fff; padding:14px 16px; font-weight:800; font-size:14px; text-align:right;\r\n}\r\n.kpi-table thead th:first-child{ border-top-right-radius:16px; }\r\n.kpi-table thead th:last-child{ border-top-left-radius:16px; }\r\n.kpi-table td, .kpi-table th{ padding:14px 16px; border-bottom:1px solid #eee; font-size:14px; color:#444; }\r\n.kpi-table tbody tr:last-child td{ border-bottom:none; }\r\n\r\n\/* Steps *\/\r\n.nk-steps{ margin:0; padding:0 18px; }\r\n.nk-steps li{ font-size:14px; color:#444; line-height:1.9; }\r\n\r\n\/* Summary box *\/\r\n.nk-summary{ max-width:900px; margin:6px auto 0; }\r\n.nk-surface{\r\n  background:linear-gradient(135deg,#fdfdfd,#f7f7f7); border:1px solid #eee; border-radius:14px;\r\n  padding:18px 20px; box-shadow:0 8px 18px rgba(0,0,0,.06); text-align:right;\r\n}\r\n.nk-summary-title{ font-weight:900; color:var(--nk-text); margin-bottom:6px; }\r\n\r\n\/* Hover\/Focus A11y *\/\r\n.nk-card:focus-within{ outline:2px solid rgba(213,68,34,.3); outline-offset:3px; }\r\n\r\n\/* Responsive *\/\r\n@media (max-width:767px){\r\n  .case-nike{ padding:56px 4%; }\r\n  .nk-head h2{ font-size:24px; }\r\n}\r\n<\/style>\r\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8851f4 elementor-widget elementor-widget-text-editor\" data-id=\"b8851f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"0\" data-end=\"67\">\u0646\u062a\u06cc\u062c\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u0645<\/h2><p data-start=\"69\" data-end=\"300\">\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062f\u06cc\u062f\u06cc\u0645 \u06a9\u0647 \u0637\u0631\u0627\u062d\u06cc \u0648 \u0627\u062c\u0631\u0627\u06cc \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u0641\u0642\u060c \u062a\u0646\u0647\u0627 \u0628\u0647 \u062e\u0644\u0627\u0642\u06cc\u062a \u06cc\u0627 \u0628\u0648\u062f\u062c\u0647 \u0648\u0627\u0628\u0633\u062a\u0647 \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 <strong data-start=\"174\" data-end=\"195\">\u0641\u0631\u0622\u06cc\u0646\u062f\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u0645\u0646\u062f<\/strong> \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f \u06a9\u0647 \u0627\u0632 \u0634\u0646\u0627\u062e\u062a \u062f\u0642\u06cc\u0642 \u0645\u062e\u0627\u0637\u0628 \u0622\u063a\u0627\u0632 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0628\u0627 <strong data-start=\"246\" data-end=\"279\">\u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062f\u0627\u0648\u0645<\/strong> \u0627\u062f\u0627\u0645\u0647 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p><ul><li data-start=\"302\" data-end=\"841\"><strong data-start=\"305\" data-end=\"339\">\u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0648 \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u062f\u0642\u06cc\u0642<\/strong> \u067e\u0627\u06cc\u0647\u200c\u06cc \u0647\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0627\u0633\u062a.<\/li><li data-start=\"302\" data-end=\"841\"><strong data-start=\"366\" data-end=\"394\">\u067e\u06cc\u0627\u0645 \u062e\u0644\u0627\u0642\u0647 \u0648 \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f<\/strong> \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u0628\u0631\u0646\u062f \u062f\u0631 \u0645\u06cc\u0627\u0646 \u062d\u062c\u0645 \u0628\u0627\u0644\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u06cc\u062f\u0647 \u0634\u0648\u062f.<\/li><li data-start=\"302\" data-end=\"841\"><strong data-start=\"453\" data-end=\"494\">\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u0646\u062a\u062e\u0627\u0628\u06cc \u0648 \u0628\u0648\u062f\u062c\u0647\u200c\u0628\u0646\u062f\u06cc \u0647\u0648\u0634\u0645\u0646\u062f<\/strong> \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0627 \u0686\u0647 \u062d\u062f \u0628\u0627\u0632\u062f\u0647\u06cc \u0645\u0627\u0644\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li><li data-start=\"302\" data-end=\"841\"><strong data-start=\"556\" data-end=\"592\">\u0633\u0646\u062c\u0634\u060c A\/B \u062a\u0633\u062a \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0633\u062a\u0645\u0631<\/strong> \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0647\u062f\u0631 \u0646\u0631\u0648\u062f \u0648 \u06a9\u0645\u067e\u06cc\u0646 \u0631\u0634\u062f \u0646\u0645\u0627\u06cc\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0646\u062f.<\/li><\/ul><p>\u0645\u0637\u0627\u0644\u0639\u0647\u200c\u06cc \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc (\u062f\u06cc\u062c\u06cc\u200c\u06a9\u0627\u0644\u0627\u060c \u0646\u0627\u06cc\u06a9\u060c \u0627\u0633\u0646\u067e) \u0646\u0634\u0627\u0646 \u062f\u0627\u062f \u06a9\u0647 \u062a\u0631\u06a9\u06cc\u0628 <strong data-start=\"728\" data-end=\"775\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0639\u0644\u0645\u06cc + \u0627\u062c\u0631\u0627 \u0645\u0646\u0638\u0645 + \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631<\/strong> \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0641\u0631\u0648\u0634 \u0631\u0627 \u0686\u0646\u062f \u0628\u0631\u0627\u0628\u0631 \u06a9\u0646\u062f \u0648 ROAS \u0631\u0627 \u0628\u0647 \u0633\u0637\u0648\u062d \u0686\u0634\u0645\u06af\u06cc\u0631 \u0628\u0631\u0633\u0627\u0646\u062f.\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c \u0645\u0634\u0627\u0648\u0631\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062a\u062e\u0635\u0635\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0633\u0627\u062f\u0647\u200c\u062a\u0631 \u0634\u0648\u062f\u060c \u0631\u06cc\u0633\u06a9 \u0647\u062f\u0631\u0631\u0641\u062a \u0628\u0648\u062f\u062c\u0647 \u0628\u0647 \u062d\u062f\u0627\u0642\u0644 \u0628\u0631\u0633\u062f \u0648 <strong data-start=\"954\" data-end=\"1024\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0647 \u062c\u0627\u06cc \u0647\u0632\u06cc\u0646\u0647\u060c \u0628\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u0627\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631 \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u0628\u0631\u0646\u062f \u062a\u0628\u062f\u06cc\u0644 \u06af\u0631\u062f\u062f<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u0645\u0631\u0648\u0632 \u06a9\u0647 \u0631\u0642\u0627\u0628\u062a \u0645\u06cc\u0627\u0646 \u0628\u0631\u0646\u062f\u0647\u0627 \u0634\u062f\u06cc\u062f\u062a\u0631 \u0627\u0632 \u0647\u0631 \u0632\u0645\u0627\u0646 \u062f\u06cc\u06af\u0631\u06cc \u0627\u0633\u062a\u060c \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u0641\u0642 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0641\u0627\u0648\u062a \u0645\u06cc\u0627\u0646 \u0631\u0634\u062f \u0633\u0631\u06cc\u0639 \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u0634\u06a9\u0633\u062a \u0622\u0646 \u0631\u0627 \u0631\u0642\u0645 \u0628\u0632\u0646\u062f. \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0634\u0631\u06a9\u062a Statista \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062a\u0646\u0647\u0627 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f3\u060c \u0628\u0631\u0646\u062f\u0647\u0627 \u0628\u06cc\u0634 \u0627\u0632 \u06f6\u06f0\u06f0 \u0645\u06cc\u0644\u06cc\u0627\u0631\u062f \u062f\u0644\u0627\u0631 \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f \u0648 \u0627\u06cc\u0646 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2814,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-2714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-53"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u0641\u0642 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u0645\u061f - \u062d\u0633\u0646(\u0628\u0627\u0628\u06a9) \u0628\u0627\u062f\u06a9\u0648\u0628\u0647 \u0645\u0631\u0628\u06cc\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u0633\u062a\u060c \u062e\u0627\u0644\u0642 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0633\u0631\u0634\u0646\u0627\u0633<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/babakbadkoobeh.com\/fa\/\u0637\u0631\u0627\u062d\u06cc-\u06a9\u0645\u067e\u06cc\u0646-\u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u0641\u0642 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u0645\u061f - \u062d\u0633\u0646(\u0628\u0627\u0628\u06a9) \u0628\u0627\u062f\u06a9\u0648\u0628\u0647 \u0645\u0631\u0628\u06cc\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u0633\u062a\u060c \u062e\u0627\u0644\u0642 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0633\u0631\u0634\u0646\u0627\u0633\" \/>\n<meta property=\"og:description\" content=\"\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u0645\u0631\u0648\u0632 \u06a9\u0647 \u0631\u0642\u0627\u0628\u062a \u0645\u06cc\u0627\u0646 \u0628\u0631\u0646\u062f\u0647\u0627 \u0634\u062f\u06cc\u062f\u062a\u0631 \u0627\u0632 \u0647\u0631 \u0632\u0645\u0627\u0646 \u062f\u06cc\u06af\u0631\u06cc \u0627\u0633\u062a\u060c \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u0641\u0642 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0641\u0627\u0648\u062a \u0645\u06cc\u0627\u0646 \u0631\u0634\u062f \u0633\u0631\u06cc\u0639 \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u0634\u06a9\u0633\u062a \u0622\u0646 \u0631\u0627 \u0631\u0642\u0645 \u0628\u0632\u0646\u062f. \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0634\u0631\u06a9\u062a Statista \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062a\u0646\u0647\u0627 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f3\u060c \u0628\u0631\u0646\u062f\u0647\u0627 \u0628\u06cc\u0634 \u0627\u0632 \u06f6\u06f0\u06f0 \u0645\u06cc\u0644\u06cc\u0627\u0631\u062f \u062f\u0644\u0627\u0631 \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f \u0648 \u0627\u06cc\u0646 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/babakbadkoobeh.com\/fa\/\u0637\u0631\u0627\u062d\u06cc-\u06a9\u0645\u067e\u06cc\u0646-\u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\/\" \/>\n<meta property=\"og:site_name\" content=\"\u062d\u0633\u0646(\u0628\u0627\u0628\u06a9) \u0628\u0627\u062f\u06a9\u0648\u0628\u0647 \u0645\u0631\u0628\u06cc\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u0633\u062a\u060c \u062e\u0627\u0644\u0642 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0633\u0631\u0634\u0646\u0627\u0633\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T02:24:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-09T21:26:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/babakbadkoobeh.com\/fa\/wp-content\/uploads\/2025\/10\/25.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" 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