{"id":2641,"date":"2025-09-30T09:50:49","date_gmt":"2025-09-30T06:20:49","guid":{"rendered":"https:\/\/babakbadkoobeh.com\/fa\/?p=2641"},"modified":"2025-12-14T17:47:38","modified_gmt":"2025-12-14T14:17:38","slug":"%d8%b4%d8%a7%d8%ae%d8%b5-%d9%87%d8%a7%db%8c-%da%a9%d9%84%db%8c%d8%af%db%8c-%d8%b9%d9%85%d9%84%da%a9%d8%b1%d8%af","status":"publish","type":"post","link":"https:\/\/babakbadkoobeh.com\/fa\/%d8%b4%d8%a7%d8%ae%d8%b5-%d9%87%d8%a7%db%8c-%da%a9%d9%84%db%8c%d8%af%db%8c-%d8%b9%d9%85%d9%84%da%a9%d8%b1%d8%af\/","title":{"rendered":"\u0634\u0627\u062e\u0635\u200c \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u062f\u0631 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc | \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2641\" class=\"elementor elementor-2641\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91ee35f e-flex e-con-boxed e-con e-parent\" data-id=\"91ee35f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6c5ef5 e-flex e-con-boxed e-con e-parent\" data-id=\"f6c5ef5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81a7cfa elementor-widget elementor-widget-text-editor\" data-id=\"81a7cfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u062f\u0631 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc<\/h1><p>\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u06cc\u0645\u0634\u0627\u0646 \u00ab\u0645\u0634\u063a\u0648\u0644 \u06a9\u0627\u0631 \u0627\u0633\u062a\u00bb\u060c \u0627\u0645\u0627 \u0645\u0637\u0645\u0626\u0646 \u0646\u06cc\u0633\u062a\u0646\u062f \u062e\u0631\u0648\u062c\u06cc \u0648\u0627\u0642\u0639\u06cc \u0686\u06cc\u0633\u062a. \u0641\u0631\u0648\u0634 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0645\u062d\u062a\u0648\u0627 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u06a9\u0645\u067e\u06cc\u0646 \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f\u061b \u0627\u0645\u0627 \u0622\u06cc\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u0648\u0627\u0642\u0639\u0627\u064b \u062e\u0648\u0628 \u0628\u0648\u062f\u0647\u061f<br \/>\u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u0628\u0647 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u062d\u06cc\u0627\u062a\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p><p>\u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u0633\u0627\u06cc\u062a <a href=\"https:\/\/babakbadkoobeh.com\/fa\/\">\u0628\u0627\u0628\u06a9 \u0628\u0627\u062f\u06a9\u0648\u0628\u0647<\/a> \u0628\u0631\u0627\u06cc \u067e\u0627\u0633\u062e \u0628\u0647 \u0633\u0647 \u0633\u0624\u0627\u0644 \u0627\u0635\u0644\u06cc \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a:<\/p><ul><li>KPI \u0686\u06cc\u0633\u062a\u061f<\/li><li>\u0686\u0637\u0648\u0631 KPI \u062f\u0642\u06cc\u0642 \u0648 \u0639\u0627\u062f\u0644\u0627\u0646\u0647 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u0645\u061f<\/li><li>\u0686\u0647 KPI\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0641\u0631\u0648\u0634\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc \u0645\u0646\u0627\u0633\u0628\u200c\u0627\u0646\u062f\u061f<\/li><\/ul><h2>KPI \u0686\u06cc\u0633\u062a\u061f<\/h2><p>KPI \u06cc\u0627 Key Performance Indicator \u0628\u0647 \u0645\u0639\u0646\u06cc \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0633\u062a\u061b \u0645\u0639\u06cc\u0627\u0631\u06cc \u0639\u062f\u062f\u06cc \u0648 \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06cc\u06a9 \u0641\u0631\u062f\u060c \u062a\u06cc\u0645 \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062a\u0627 \u0686\u0647 \u062d\u062f \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062a\u0639\u06cc\u06cc\u0646\u200c\u0634\u062f\u0647 \u0646\u0632\u062f\u06cc\u06a9 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p><p>\u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647:<\/p><p>KPI \u06cc\u0639\u0646\u06cc \u0639\u062f\u062f\u06cc \u06a9\u0647 \u0628\u0647 \u0645\u062f\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u00ab\u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u0628 \u0628\u0648\u062f\u0647 \u06cc\u0627 \u0646\u0647\u00bb.<\/p><p>\u0628\u062f\u0648\u0646 KPI\u060c \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u062d\u0633\u0627\u0633\u060c \u0628\u0631\u062f\u0627\u0634\u062a \u0634\u062e\u0635\u06cc \u06cc\u0627 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p><h3>\u062a\u0639\u0631\u06cc\u0641 KPI \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647<\/h3><p>\u062a\u0639\u0631\u06cc\u0641 KPI \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647 \u0627\u06cc\u0646 \u0627\u0633\u062a:<\/p><p>KPI = \u0645\u0639\u06cc\u0627\u0631 \u0645\u0647\u0645 + \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc + \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0647\u062f\u0641<\/p><p>\u0645\u062b\u0644\u0627\u064b:<\/p><ul><li>\u00ab\u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634\u00bb \u0647\u062f\u0641 \u0627\u0633\u062a<\/li><li>\u00ab\u0627\u0641\u0632\u0627\u06cc\u0634 \u06f2\u06f0\u066a \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u00bb \u06cc\u06a9 KPI \u0627\u0633\u062a<\/li><\/ul><p>KPI \u0647\u0645\u06cc\u0634\u0647 \u0628\u0627\u06cc\u062f \u0642\u0627\u0628\u0644 \u0633\u0646\u062c\u0634 \u0628\u0627\u0634\u062f\u061b \u0639\u0628\u0627\u0631\u0627\u062a\u06cc \u0645\u062b\u0644 \u00ab\u0628\u0647\u062a\u0631 \u0634\u062f\u0646\u00bb\u060c \u00ab\u0642\u0648\u06cc\u200c\u062a\u0631 \u0634\u062f\u0646 \u0628\u0631\u0646\u062f\u00bb \u06cc\u0627 \u00ab\u0641\u0639\u0627\u0644\u200c\u062a\u0631 \u0634\u062f\u0646 \u062a\u06cc\u0645\u00bb KPI \u0645\u062d\u0633\u0648\u0628 \u0646\u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0645\u06af\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u0639\u062f\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p><h3>\u062a\u0641\u0627\u0648\u062a KPI \u0648 OKR \u0686\u06cc\u0633\u062a\u061f<\/h3><p>\u06cc\u06a9\u06cc \u0627\u0632 \u0633\u0624\u0627\u0644\u0627\u062a \u0631\u0627\u06cc\u062c \u0645\u062f\u06cc\u0631\u0627\u0646\u060c \u062a\u0641\u0627\u0648\u062a KPI \u0648 OKR \u0627\u0633\u062a.<\/p><ul><li>KPI: \u0634\u0627\u062e\u0635 \u0633\u0646\u062c\u0634 \u0639\u0645\u0644\u06a9\u0631\u062f \u062c\u0627\u0631\u06cc<\/li><li>OKR: \u0686\u0627\u0631\u0686\u0648\u0628 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u0628\u0644\u0646\u062f\u067e\u0631\u0648\u0627\u0632\u0627\u0646\u0647<\/li><\/ul><p>\u0628\u0647\u200c\u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647:<\/p><ul><li>KPI \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u00ab\u0627\u0644\u0627\u0646 \u06a9\u062c\u0627\u06cc \u06a9\u0627\u0631 \u0647\u0633\u062a\u06cc\u0645\u00bb<\/li><li>OKR \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u00ab\u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u0628\u0647 \u06a9\u062c\u0627 \u0628\u0631\u0633\u06cc\u0645\u00bb<\/li><\/ul><p>\u062f\u0631 \u0639\u0645\u0644\u060c \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0627\u0632 KPI \u0628\u0631\u0627\u06cc \u067e\u0627\u06cc\u0634 \u0648 \u0627\u0632 OKR \u0628\u0631\u0627\u06cc \u062c\u0647\u062a\u200c\u062f\u0647\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p><h2>\u0646\u062d\u0648\u0647 \u062a\u0639\u06cc\u06cc\u0646 KPI \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0627\u0635\u0648\u0644\u06cc<\/h2><p>\u0646\u062d\u0648\u0647 \u062a\u0639\u06cc\u06cc\u0646 KPI \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0633\u062a. KPI \u0627\u0634\u062a\u0628\u0627\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0646\u06af\u06cc\u0632\u0647 \u062a\u06cc\u0645 \u0631\u0627 \u0627\u0632 \u0628\u06cc\u0646 \u0628\u0628\u0631\u062f.<\/p><p>\u0645\u0631\u0627\u062d\u0644 \u062a\u0639\u06cc\u06cc\u0646 KPI:<\/p><ul><li>\u0645\u0634\u062e\u0635\u200c\u06a9\u0631\u062f\u0646 \u0647\u062f\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631<\/li><li>\u062a\u0639\u06cc\u06cc\u0646 \u062e\u0631\u0648\u062c\u06cc \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc<\/li><li>\u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u0627\u062e\u0635 \u0645\u062d\u062f\u0648\u062f \u0648 \u0645\u0639\u0646\u0627\u062f\u0627\u0631<\/li><li>\u062a\u0639\u06cc\u06cc\u0646 \u0628\u0627\u0632\u0647 \u0632\u0645\u0627\u0646\u06cc<\/li><li>\u0645\u0634\u062e\u0635\u200c\u06a9\u0631\u062f\u0646 \u0645\u0633\u0626\u0648\u0644 KPI<\/li><\/ul><p>\u0647\u0631 KPI \u0628\u0627\u06cc\u062f \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u06cc\u06a9 \u0647\u062f\u0641 \u062a\u062c\u0627\u0631\u06cc \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0648\u0635\u0644 \u0628\u0627\u0634\u062f.<\/p><h3>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc KPI \u062e\u0648\u0628 (SMART)<\/h3><p>\u0647\u0645\u0647 KPI\u0647\u0627 \u062e\u0648\u0628 \u0646\u06cc\u0633\u062a\u0646\u062f. \u06cc\u06a9 KPI \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0628\u0627\u06cc\u062f \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc SMART \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/p><p>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc KPI \u062e\u0648\u0628 (SMART):<\/p><ul><li>Specific: \u0645\u0634\u062e\u0635 \u0648 \u0634\u0641\u0627\u0641<\/li><li>Measurable: \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc<\/li><li>Achievable: \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc<\/li><li>Relevant: \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0647\u062f\u0641<\/li><li>Time-bound: \u062f\u0627\u0631\u0627\u06cc \u0628\u0627\u0632\u0647 \u0632\u0645\u0627\u0646\u06cc<\/li><\/ul><p>\u0627\u06af\u0631 KPI \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627 \u0631\u0627 \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 \u0627\u062c\u0631\u0627 \u0634\u06a9\u0633\u062a \u0645\u06cc\u200c\u062e\u0648\u0631\u062f.<\/p><h3>\u0646\u0645\u0648\u0646\u0647 KPI \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646<\/h3><p>\u0646\u0645\u0648\u0646\u0647 KPI \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 \u0633\u0637\u062d \u06a9\u0644\u0627\u0646 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0645\u062b\u0644:<\/p><ul><li>\u0631\u0634\u062f \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631<\/li><li>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc<\/li><li>\u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc<\/li><li>\u0628\u0647\u0628\u0648\u062f \u0634\u0627\u062e\u0635 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc (CSAT)<\/li><\/ul><p>\u0627\u06cc\u0646 KPI\u0647\u0627 \u0628\u0647 \u0645\u062f\u06cc\u0631 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0635\u0648\u06cc\u0631 \u06a9\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0628\u0628\u06cc\u0646\u062f.<\/p><h3>\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0631\u0648\u0634<\/h3><p>\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0631\u0648\u0634 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u062f\u0631\u0622\u0645\u062f \u0648 \u0631\u0634\u062f \u0645\u0631\u062a\u0628\u0637\u200c\u0627\u0646\u062f. \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c:<\/p><ul><li>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0644\u06cc\u062f \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc<\/li><li>\u0645\u062a\u0648\u0633\u0637 \u0627\u0631\u0632\u0634 \u0647\u0631 \u062e\u0631\u06cc\u062f<\/li><li>\u062d\u062c\u0645 \u0641\u0631\u0648\u0634 \u0645\u0627\u0647\u0627\u0646\u0647<\/li><li>\u0646\u0631\u062e \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc<\/li><li>\u0632\u0645\u0627\u0646 \u0686\u0631\u062e\u0647 \u0641\u0631\u0648\u0634<\/li><\/ul><p>\u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0639\u062f\u062f\u06cc \u0648 \u0634\u0641\u0627\u0641 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/p><ul><li>\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/li><\/ul><p>\u0628\u0631\u0627\u06cc \u062a\u06cc\u0645 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0647\u0645\u06cc\u062a \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0631\u0646\u062f. \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627:<\/p><ul><li>\u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc (CAC)<\/li><li>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR)<\/li><li>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627<\/li><li>\u0631\u0634\u062f \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f<\/li><li>\u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 (Engagement Rate)<\/li><\/ul><p>\u0627\u06cc\u0646 KPI\u0647\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u0642\u062f\u0631 \u0627\u062b\u0631\u0628\u062e\u0634 \u0628\u0648\u062f\u0647\u200c\u0627\u0646\u062f.<\/p><h2>KPI \u062f\u0631 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc\u061b \u0686\u06af\u0648\u0646\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0628\u0631\u0646\u062f \u0631\u0627 \u0628\u0633\u0646\u062c\u06cc\u0645\u061f<\/h2><p>\u062f\u0631 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc\u060c KPI\u0647\u0627 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0645\u06cc \u0648 \u06a9\u06cc\u0641\u06cc \u0647\u0633\u062a\u0646\u062f\u060c \u0645\u062b\u0644:<\/p><ul><li>\u0645\u06cc\u0632\u0627\u0646 \u062c\u0633\u062a\u062c\u0648\u06cc \u0646\u0627\u0645 \u0628\u0631\u0646\u062f<\/li><li>\u0633\u0647\u0645 \u06af\u0641\u062a\u06af\u0648 \u062f\u0631\u0628\u0627\u0631\u0647 \u0628\u0631\u0646\u062f<\/li><li>\u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0645\u062b\u0628\u062a\/\u0645\u0646\u0641\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646<\/li><li>\u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0631\u0646\u062f<\/li><li>\u0645\u06cc\u0632\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/li><\/ul><p>\u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0645\u0648\u0641\u0642\u06cc\u062a \u06cc\u0627 \u0636\u0639\u0641 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0648\u0627\u0642\u0639\u06cc \u0633\u0646\u062c\u06cc\u062f\u0647 \u0634\u0648\u062f.<\/p><h3>\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0628\u0627 KPI<\/h3><p>\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0628\u0627 KPI \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p><ul><li>\u0642\u0636\u0627\u0648\u062a \u0634\u062e\u0635\u06cc \u062d\u0630\u0641 \u0634\u0648\u062f<\/li><li>\u0634\u0641\u0627\u0641\u06cc\u062a \u0627\u06cc\u062c\u0627\u062f \u0634\u0648\u062f<\/li><li>\u0627\u0646\u06af\u06cc\u0632\u0647 \u0648 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a\u200c\u067e\u0630\u06cc\u0631\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0628\u062f<\/li><\/ul><p>\u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646\u060c KPI \u0628\u0627\u06cc\u062f:<\/p><ul><li>\u0634\u0641\u0627\u0641 \u0628\u0627\u0634\u062f<\/li><li>\u0642\u0627\u0628\u0644 \u06a9\u0646\u062a\u0631\u0644 \u062a\u0648\u0633\u0637 \u0641\u0631\u062f \u0628\u0627\u0634\u062f<\/li><li>\u0645\u0646\u0635\u0641\u0627\u0646\u0647 \u062a\u0639\u0631\u06cc\u0641 \u0634\u062f\u0647 \u0628\u0627\u0634\u062f<\/li><\/ul><p>KPI \u0628\u062f\u060c \u0628\u0627\u0639\u062b \u0641\u0631\u0633\u0648\u062f\u06af\u06cc \u0648 KPI \u062e\u0648\u0628\u060c \u0628\u0627\u0639\u062b \u0631\u0634\u062f \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p><h2>\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc KPI\u061b \u0627\u0628\u0632\u0627\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646<\/h2><p>\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc KPI \u062a\u0645\u0627\u0645 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0646\u0645\u0627\u06cc \u0648\u0627\u062d\u062f \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0645\u0632\u0627\u06cc\u0627\u06cc \u0622\u0646:<\/p><ul><li>\u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0633\u0631\u06cc\u0639\u200c\u062a\u0631<\/li><li>\u0645\u0634\u0627\u0647\u062f\u0647 \u0631\u0648\u0646\u062f\u0647\u0627<\/li><li>\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u0634\u06a9\u0644\u0627\u062a \u0642\u0628\u0644 \u0627\u0632 \u0628\u062d\u0631\u0627\u0646<\/li><li>\u06af\u0632\u0627\u0631\u0634\u200c\u062f\u0647\u06cc \u0634\u0641\u0627\u0641 \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f<\/li><\/ul><p>\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u062e\u0648\u0628\u060c KPI \u0631\u0627 \u0627\u0632 \u0639\u062f\u062f \u062e\u0627\u0645 \u0628\u0647 \u0628\u06cc\u0646\u0634 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p><h3>\u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc KPI<\/h3><p>\u0628\u0631\u062e\u06cc \u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc KPI:<\/p><ul><li>\u0627\u0641\u0632\u0627\u06cc\u0634 \u06f1\u06f5\u066a \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0641\u0631\u0648\u0634 \u062f\u0631 \u06f3 \u0645\u0627\u0647<\/li><li>\u06a9\u0627\u0647\u0634 \u06f1\u06f0\u066a \u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc<\/li><li>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0628\u0647 \u06f5\u066a<\/li><li>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641<\/li><\/ul><p>\u0627\u06cc\u0646 \u0645\u062b\u0627\u0644\u200c\u0647\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f KPI \u0628\u0627\u06cc\u062f \u062f\u0642\u06cc\u0642\u060c \u0639\u062f\u062f\u06cc \u0648 \u0632\u0645\u0627\u0646\u200c\u062f\u0627\u0631 \u0628\u0627\u0634\u062f.<\/p><h2>\u0633\u062e\u0646 \u0622\u062e\u0631<\/h2><p>\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI):<\/p><ul><li>\u0627\u0628\u0632\u0627\u0631 \u0633\u0646\u062c\u0634 \u0648\u0627\u0642\u0639\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0647\u0633\u062a\u0646\u062f<\/li><li>\u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a \u0648 \u0646\u062a\u06cc\u062c\u0647 \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f<\/li><li>\u067e\u0627\u06cc\u0647 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0648 \u062a\u06cc\u0645\u200c\u0647\u0627 \u0647\u0633\u062a\u0646\u062f<\/li><li>\u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0635\u0645\u06cc\u0645 \u0622\u06af\u0627\u0647\u0627\u0646\u0647 \u0628\u06af\u06cc\u0631\u0646\u062f<\/li><\/ul><p>\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c \u0622\u0646\u0686\u0647 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0646\u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0647\u0645 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f.<\/p><p>\u0627\u06af\u0631 KPI\u0647\u0627 \u062f\u0631\u0633\u062a \u062a\u0639\u0631\u06cc\u0641 \u0634\u0648\u0646\u062f\u060c \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u060c \u0645\u0646\u0635\u0641\u0627\u0646\u0647\u200c\u062a\u0631 \u0648 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\u200c\u062a\u0631 \u0631\u0634\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u062f\u0631 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u06cc\u0645\u0634\u0627\u0646 \u00ab\u0645\u0634\u063a\u0648\u0644 \u06a9\u0627\u0631 \u0627\u0633\u062a\u00bb\u060c \u0627\u0645\u0627 \u0645\u0637\u0645\u0626\u0646 \u0646\u06cc\u0633\u062a\u0646\u062f \u062e\u0631\u0648\u062c\u06cc \u0648\u0627\u0642\u0639\u06cc \u0686\u06cc\u0633\u062a. \u0641\u0631\u0648\u0634 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0645\u062d\u062a\u0648\u0627 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u06a9\u0645\u067e\u06cc\u0646 \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f\u061b \u0627\u0645\u0627 \u0622\u06cc\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u0648\u0627\u0642\u0639\u0627\u064b \u062e\u0648\u0628 \u0628\u0648\u062f\u0647\u061f\u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u0628\u0647 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u062d\u06cc\u0627\u062a\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0628\u0627\u0628\u06a9 \u0628\u0627\u062f\u06a9\u0648\u0628\u0647 \u0628\u0631\u0627\u06cc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2811,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-2641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-53"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0634\u0627\u062e\u0635\u200c \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u062f\u0631 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc | \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a<\/title>\n<meta name=\"description\" content=\"KPI\u0647\u0627 \u0645\u0639\u06cc\u0627\u0631\u06cc \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0645\u0648\u0641\u0642\u06cc\u062a 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